{
  "docId": "019dd923-5e88-73ef-bd5d-bd77826b2230",
  "docSlug": "9f887ebe7e9bc626",
  "documentTitle": "2017 Bond Cap Internet Trends 2017",
  "authorId": "BondCap",
  "authorName": "Mary Meeker",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "vc_research",
  "sourceTypeLabel": "VC research",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.333,
  "pageNumber": 202,
  "pageCount": 356,
  "prevPage": 201,
  "nextPage": 203,
  "slideType": "industry_trends",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 15,
  "notes": "The chart uses a dual-axis combination of a bar chart for absolute time spent and a line chart for year-over-year growth rates.",
  "elementsJson": [
    "headline_text",
    "bar_chart_vertical",
    "line_chart",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd5d-bd77826b2230/202",
  "deckHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230#slide-202",
  "components": [
    {
      "bbox": {
        "h": 0.15,
        "w": 0.1,
        "x": 0.82,
        "y": 0.0055
      },
      "kind": "callout",
      "text": "30%",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4314aeb6-9700-468c-814b-187d8d79bfcd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "callout",
      "text": "China Mobile Internet Usage Outpacing User Growth = +30% Y/Y for Usage...+12% for Users",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-4e58-72bf-a871-09b59a3c5dd4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.7,
        "x": 0.15,
        "y": 0.0025
      },
      "kind": "chart",
      "text": "Mobile Internet Time Spent (Bars)",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3a46df3c-1331-4f94-8cf5-ecd995458a62",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.7,
        "x": 0.15,
        "y": 0.0025
      },
      "kind": "chart",
      "text": "Y/Y Growth Rates (Lines)",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a143301c-c8a9-4334-b668-331a7a904db7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.1,
        "y": 0.0092
      },
      "kind": "disclaimer",
      "text": "Source: Hillhouse estimates based on daily media time spent data from ZenithOptimedia and mobile data from QuestMobile",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a599d699-865a-4eca-a844-0850744018a5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.7,
        "x": 0.15,
        "y": 0.0092
      },
      "kind": "legend",
      "text": "Mobile Internet Time Spent; Mobile Internet Time Spent Y/Y; Mobile Internet User Y/Y",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "71639c22-e793-4f96-9a80-3b185bd3131f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Y/Y Growth: 30%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-4e58-72bf-a871-0ca46ad195f4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.9,
        "x": 0.05,
        "y": 0.02
      },
      "kind": "title",
      "text": "China Mobile Internet Usage Outpacing User Growth = +30% Y/Y for Usage...+12% for Users",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7588c29f-0fd1-4a00-b1df-2356bbbedb4c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.2,
        "y": 0.0017
      },
      "kind": "title",
      "text": "Estimated Mobile Internet Daily Time Spent, China, 2012 - 2016",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1f33751d-354c-4d52-86f0-763bea9e8ad5",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Chartjunk Elimination",
      "slug": "chartjunk-elimination",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "fd559173-17e2-4fb0-918c-4b67e4ec2673",
      "evidence": "The slide presents data in a clear and concise manner, eliminating unnecessary chartjunk.",
      "confidence": 0.7
    },
    {
      "name": "Comparison frame",
      "slug": "comparison-frame",
      "agent": null,
      "layer": "slide",
      "matchId": "b79ab372-96f9-459f-8dda-1f2db3e42b35",
      "evidence": "The slide compares mobile internet usage growth and user growth, providing a clear comparison frame.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 333,
      "from": 4,
      "beatId": "019de7e0-c523-7666-bff1-a849bfac7344",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Facts (What)",
      "beatSlug": null,
      "evidence": "Sections 1-9 (Global, Ads, Games, Media, Cloud, China, India, Healthcare, Companies) present trend data.",
      "position": 1,
      "confidence": 60,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 320,
      "from": 179,
      "beatId": "019de7e0-c666-753f-a92a-21e1bb5205cf",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "What Could Be",
      "beatSlug": null,
      "evidence": "Cloud, China/India leapfrogging, healthcare digital inflection — preview of future.",
      "position": 4,
      "confidence": 50,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 232,
      "from": 195,
      "name": "Zoom In",
      "slug": "06-zoom-in",
      "bestFor": "Technical deep-dives, case studies, detailed analysis",
      "matchId": "019de7e0-c9ca-730f-83ff-9b44fd5b0363",
      "evidence": "Cleanly nested Hillhouse section dividers pp.195/203/212/219/225 walk top-down.",
      "position": 16,
      "objective": "Zoom into China internet: macro -> entertainment -> transport -> payments -> eCommerce",
      "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
      "confidence": 80,
      "description": "Start broad, then progressively focus on specific details that prove your point"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}