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  "documentTitle": "2017 Bond Cap Internet Trends 2017",
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  "authorName": "Mary Meeker",
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      "text": "1) Digital Leaders = Transforming Media With Better User Experiences + Lower Prices...Data + Scale\n2) Generational Media Usage = Chasm Increasing as Shifts to Internet-Enabled Media Continue\n3) Traditional Cable Conundrum = Channels + Consumer Prices + Programming Cost Rising...Subscribers Falling\n4) Digital Subscriptions = Rising Owing to Massive User Experience Improvements (On-Demand / Selection + Choice / Personalization / Payment Systems / 2-Way UGC / Mobile...)",
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      "evidence": "Spotify 0->50MM subs (158), Netflix +669% vs network -10% (161), pay-TV decline (174-175).",
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