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  "documentTitle": "2017 Bond Cap Internet Trends 2017",
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  "authorName": "Mary Meeker",
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  "notes": "Data source: Nielsen Total Audience Report Q4:16. The chart highlights the inverse relationship between age and digital media consumption.",
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      "text": "Stacked bar chart showing analog (green) and digital (blue) time per day for age groups 18-24, 25-34, 35-49, 50-64, 65+",
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      "text": "Source: Nielsen Total Audience Report Q4:16. Note: \"Analog\" includes Live / DVR / Time-shifted TV, DVR / time-shifted TV, AM / FM radio, DVD / Blu-ray, and game consoles. \"Digital\" includes Multimedia devices (viewing on Apple TV, Roku, Chromecast, smartphone, computer etc. connected to TV), internet on PC, video on PC, app / web on smartphone, and video on smartphone.",
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      "text": "Daily Time Spent: 49%",
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      "kind": "title",
      "text": "...Mobile Device Time per Day = 18-24 Year-Olds @ 49% Digital...65+ Year-Olds @ 13%, USA",
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      "text": "Daily Time Spent by Media & Age Bracket (Not De-Duped), USA, Q4:16",
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      "evidence": "Spotify 0->50MM subs (158), Netflix +669% vs network -10% (161), pay-TV decline (174-175).",
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