{
  "docId": "019dd923-5e88-73ef-bd5d-bd77826b2230",
  "docSlug": "9f887ebe7e9bc626",
  "documentTitle": "2017 Bond Cap Internet Trends 2017",
  "authorId": "BondCap",
  "authorName": "Mary Meeker",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "vc_research",
  "sourceTypeLabel": "VC research",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.333,
  "pageNumber": 171,
  "pageCount": 356,
  "prevPage": 170,
  "nextPage": 172,
  "slideType": "industry_trends",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 6,
  "notes": "Part of the Kleiner Perkins Internet Trends 2017 report.",
  "elementsJson": [
    "headline_text",
    "bar_chart_stacked",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd5d-bd77826b2230/171",
  "deckHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230#slide-171",
  "components": [
    {
      "bbox": {
        "h": 0.46,
        "w": 0.72,
        "x": 0.14,
        "y": 0.0029500000000000004
      },
      "kind": "chart",
      "text": "Stacked bar chart comparing Analog vs Digital time spent per day across three time periods.",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b519031a-43ee-4f99-8b33-ca76a260e267",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.8,
        "x": 0.1,
        "y": 0.0092
      },
      "kind": "disclaimer",
      "text": "Source: Nielsen Total Audience Report Q4:16. Note: 'Analog' includes Live / DVR / time-shifted TV, AM / FM radio, DVD / Blu-ray, and game consoles. 'Digital' includes Multimedia devices (viewing on Apple TV, Roku, Chromecast, smartphone, computer etc. connected to TV), internet on PC, video on PC, app / web on smartphone / tablet, and video on smartphone.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "13b0b68d-b0b7-4fb5-9cf0-3f27639e440e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.36,
        "x": 0.32,
        "y": 0.00805
      },
      "kind": "legend",
      "text": "Analog (Green) vs Digital (Blue)",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bb983a29-e7ad-49cb-84b2-0ce3df5f2ffe",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Daily time spent: 4:14",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-4e58-72bf-a86e-29e9a7c5e9c1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.48,
        "x": 0.03,
        "y": 0.02
      },
      "kind": "title",
      "text": "Mobile Device Time per Day = +2x Over 2 Years...",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "727ab833-18d4-40b8-969e-e815230851dd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.75,
        "x": 0.13,
        "y": 0.00175
      },
      "kind": "title",
      "text": "Daily Time Spent by Media (Not De-Duped), USA, Q4:14-Q4:16",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b2ee0472-62bb-4a12-b2a2-8421fa0fbe7c",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "5085ce08-599d-4c76-b655-b8b95c7f27a4",
      "evidence": "The slide features a stacked bar chart, which is a common and effective chart type for comparing categorical data.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 333,
      "from": 4,
      "beatId": "019de7e0-c523-7666-bff1-a849bfac7344",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Facts (What)",
      "beatSlug": null,
      "evidence": "Sections 1-9 (Global, Ads, Games, Media, Cloud, China, India, Healthcare, Companies) present trend data.",
      "position": 1,
      "confidence": 60,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 178,
      "from": 80,
      "beatId": "019de7e0-c642-74fe-8295-9316bcd95785",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "What Is",
      "beatSlug": null,
      "evidence": "Gaming + Media current realities and pain points.",
      "position": 3,
      "confidence": 50,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 178,
      "from": 152,
      "name": "Before After",
      "slug": "21-before-after",
      "bestFor": "Product demos, process improvements, ROI justification",
      "matchId": "019de7e0-c980-77c9-ad16-43fe6f965833",
      "evidence": "Spotify 0->50MM subs (158), Netflix +669% vs network -10% (161), pay-TV decline (174-175).",
      "position": 14,
      "objective": "Streaming displaces traditional cable/network media",
      "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
      "confidence": 85,
      "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}