{
  "docId": "019dd923-5e88-73ef-bd5d-bd77826b2230",
  "docSlug": "9f887ebe7e9bc626",
  "documentTitle": "2017 Bond Cap Internet Trends 2017",
  "authorId": "BondCap",
  "authorName": "Mary Meeker",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "vc_research",
  "sourceTypeLabel": "VC research",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.333,
  "pageNumber": 160,
  "pageCount": 356,
  "prevPage": 159,
  "nextPage": 161,
  "slideType": "data_table",
  "function": "analyze_data",
  "density": "balanced",
  "nDataPoints": 4,
  "notes": "The slide attributes the growth to the recommendation engine.",
  "elementsJson": [
    "headline_text",
    "bar_chart_vertical",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd5d-bd77826b2230/160",
  "deckHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230#slide-160",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Spotify = Users Listen to 41 Artists per Week, +40% (vs. 1/14) Owing to... Recommendation Engine (Data + Algorithms)",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-4e58-72bf-a86c-ecf14b4d48b7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.64,
        "x": 0.18,
        "y": 0.0025
      },
      "kind": "chart",
      "text": "Bar chart showing growth from ~30 to ~41 artists per week between 2014 and 2017.",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3dcb1d8e-bd31-4b28-a260-355f828f0db3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Unique Artists per Week: 41",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-4e58-72bf-a86c-f078cdccd7b1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.07,
        "x": 0.1,
        "y": 0.92
      },
      "kind": "source-note",
      "text": "Source: Spotify",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dceb86f7-372c-4472-9006-fa59f9046cb9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.96,
        "x": 0.02,
        "y": 0.02
      },
      "kind": "title",
      "text": "Spotify = Users Listen to 41 Artists per Week, +40% (vs. 1/14) Owing to... Recommendation Engine (Data + Algorithms)",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "19376c84-caa6-4809-a193-9711b2d6d34b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.64,
        "x": 0.18,
        "y": 0.0016
      },
      "kind": "title",
      "text": "Spotify\nUnique Artists Listened to Per Week, Average, Global, 1/14-1/17",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "432b0dee-e7a2-46ed-a366-e53ecef55a5f",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Data Story Arc",
      "slug": "data-story-arc",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "c4d90c6a-02d8-48f3-82b2-4462c0bd69fc",
      "evidence": "chart/bar-vertical: Bar chart showing growth from ~30 to ~41 artists per week between 2014 and 2017.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 333,
      "from": 4,
      "beatId": "019de7e0-c523-7666-bff1-a849bfac7344",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Facts (What)",
      "beatSlug": null,
      "evidence": "Sections 1-9 (Global, Ads, Games, Media, Cloud, China, India, Healthcare, Companies) present trend data.",
      "position": 1,
      "confidence": 60,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 178,
      "from": 80,
      "beatId": "019de7e0-c642-74fe-8295-9316bcd95785",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "What Is",
      "beatSlug": null,
      "evidence": "Gaming + Media current realities and pain points.",
      "position": 3,
      "confidence": 50,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 178,
      "from": 152,
      "name": "Before After",
      "slug": "21-before-after",
      "bestFor": "Product demos, process improvements, ROI justification",
      "matchId": "019de7e0-c980-77c9-ad16-43fe6f965833",
      "evidence": "Spotify 0->50MM subs (158), Netflix +669% vs network -10% (161), pay-TV decline (174-175).",
      "position": 14,
      "objective": "Streaming displaces traditional cable/network media",
      "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
      "confidence": 85,
      "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}