{
  "docId": "019dd923-5e88-73ef-bd5d-bd77826b2230",
  "docSlug": "9f887ebe7e9bc626",
  "documentTitle": "2017 Bond Cap Internet Trends 2017",
  "authorId": "BondCap",
  "authorName": "Mary Meeker",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "vc_research",
  "sourceTypeLabel": "VC research",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.333,
  "pageNumber": 149,
  "pageCount": 356,
  "prevPage": 148,
  "nextPage": 150,
  "slideType": "quote_slide",
  "function": "illustrate_case",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "headline_text",
    "quote_block"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd5d-bd77826b2230/149",
  "deckHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230#slide-149",
  "components": [
    {
      "bbox": {
        "h": 0.2,
        "w": 0.82,
        "x": 0.09,
        "y": 0.4
      },
      "kind": "quote",
      "text": "As a child I played a lot of Avalon Hill board games. And each board game is actually a complex set of rules and circumstances... So it was actually in fact my childhood gaming — for being able to build a model of what a game was — that was essentially the fundamental thing that informs my strategic sense. - Reid Hoffman, Co-Founder of LinkedIn, 8/15",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "04a7dd21-4770-4466-8150-6852ea6c768a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.82,
        "x": 0.09,
        "y": 0.2
      },
      "kind": "quote",
      "text": "I like video games. In fact, that’s what got me into software engineering when I was a kid. I wanted to make money so I could buy a better computer so I could play better video games. - Elon Musk, CEO Tesla & SpaceX, 10/16",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6a987f54-4821-41e4-8782-ea99c20f734a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.82,
        "x": 0.09,
        "y": 0.65
      },
      "kind": "quote",
      "text": "I do think this dynamic around kids growing up, building games, and playing games, is an important one because I think this is how a lot of kids get into programming. I definitely wouldn't have gotten into programming if I hadn't played games. - Mark Zuckerberg, CEO Facebook, 5/15",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b1d7378a-334e-4e59-ae0f-fc7103174dbe",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.5,
        "x": 0.1,
        "y": 0.92
      },
      "kind": "source-note",
      "text": "Source: Elon Musk: Forbes Interview (10/1/16), Reid Hoffman: Interview on the Tim Ferris Show (8/31/15), Mark Zuckerberg: Facebook Q&A Session (5/14/15)",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e77a2ca0-7626-4705-a5c6-338eed23857b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.7,
        "x": 0.02,
        "y": 0.02
      },
      "kind": "title",
      "text": "...~Ten Years Later = Entrepreneurs Often Fans of Gaming Experience",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f978185b-ca0a-43bd-89e9-48269afa3fc8",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Tricolon",
      "slug": "tricolon",
      "agent": "Storyteller",
      "layer": "loop",
      "matchId": "019de7e0-dae2-7338-90a7-9206e34edb28",
      "evidence": "Three parallel founder quotes.",
      "confidence": 75
    },
    {
      "name": "Authority Bias",
      "slug": "authority-bias",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019de7e0-dabc-7158-af3d-416f1c343b0c",
      "evidence": "Musk + Hoffman + Zuckerberg quotes stack credibility.",
      "confidence": 85
    },
    {
      "name": "Storytelling: audience calibration",
      "slug": "audience",
      "agent": "storyteller",
      "layer": "slide",
      "matchId": "16761777-067e-4487-91ae-42743c3b43a9",
      "evidence": "quote/testimonial: As a child I played a lot of Avalon Hill board games.",
      "confidence": 0.7
    },
    {
      "name": "Storytelling Effect",
      "slug": "storytelling-effect",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "2e9f7047-417c-4f30-802a-aa783e8b40d6",
      "evidence": "quote/testimonial: I do think this dynamic around kids growing up, building games, and playing games, is an important one",
      "confidence": 0.5
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 333,
      "from": 4,
      "beatId": "019de7e0-c523-7666-bff1-a849bfac7344",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Facts (What)",
      "beatSlug": null,
      "evidence": "Sections 1-9 (Global, Ads, Games, Media, Cloud, China, India, Healthcare, Companies) present trend data.",
      "position": 1,
      "confidence": 60,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 178,
      "from": 80,
      "beatId": "019de7e0-c642-74fe-8295-9316bcd95785",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "What Is",
      "beatSlug": null,
      "evidence": "Gaming + Media current realities and pain points.",
      "position": 3,
      "confidence": 50,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 150,
      "from": 147,
      "name": "Precedent",
      "slug": "09-precedent",
      "bestFor": "Risk mitigation, strategy validation, building confidence in new approaches",
      "matchId": "019de7e0-c95b-759a-9e06-0dc595b6dbf0",
      "evidence": "p.148 quotes 2007 Stanford prof; p.149 quotes Musk/Hoffman/Zuckerberg as proof.",
      "position": 13,
      "objective": "10-year-old Stanford prediction validated by today's tech founders",
      "structure": "The Precedent Case -> What Happened -> The Parallel -> Applied Learning",
      "confidence": 78,
      "description": "Use historical or external examples to validate your approach"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}