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  "documentTitle": "2017 Bond Cap Internet Trends 2017",
  "authorId": "BondCap",
  "authorName": "Mary Meeker",
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  "notes": "Part of the Kleiner Perkins Internet Trends 2017 deck.",
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      "text": "Total Internet Ad = $73B; Of Which Mobile Ad = $37B",
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      "text": "Advertising Spend Opportunity: ~$16B",
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      "text": "Source: Internet and Mobile advertising spend based on IAB and PwC data for full year 2016. Print, Radio, and TV advertising spend based on Magna Global estimates for full year 2016.",
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      "text": "Advertising $ = Shift to Usage (Mobile) Continues",
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      "text": "% of Time Spent in Media vs. % of Advertising Spending, USA, 2016",
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