{
  "docId": "019dd923-5e88-73ef-bd5d-bd77826b2230",
  "docSlug": "9f887ebe7e9bc626",
  "documentTitle": "2017 Bond Cap Internet Trends 2017",
  "authorId": "BondCap",
  "authorName": "Mary Meeker",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "vc_research",
  "sourceTypeLabel": "VC research",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.333,
  "pageNumber": 115,
  "pageCount": 356,
  "prevPage": 114,
  "nextPage": 116,
  "slideType": "industry_trends",
  "function": "quantify_impact",
  "density": "balanced",
  "nDataPoints": 5,
  "notes": "Data sourced from various earnings calls and global web index reports.",
  "elementsJson": [
    "headline_text",
    "bar_chart_vertical",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd5d-bd77826b2230/115",
  "deckHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-bd77826b2230#slide-115",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.8,
        "x": 0.1,
        "y": 0.25
      },
      "kind": "chart",
      "text": "Bar chart showing daily minutes spent: Video Gaming (51), Facebook (50), King (35), Snapchat (30), Instagram (21)",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "60beea21-c34d-4a30-a4af-4cf3eff1986b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Average Daily Minutes Spent: 51",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-4e57-7588-895d-068d5f6d9752",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.95,
        "x": 0.02,
        "y": 0.9
      },
      "kind": "source-note",
      "text": "Source: Global Web Index (9/16), Facebook Q1:16 Earnings Call (4/16) & Q3:14 Earnings Call (10/14), Activision Q1:17 Earnings Call (5/17), Snapchat Q1:17 Earnings Call (5/17). Note: Video Gaming (Consoles): Global survey, n=17,990...",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6065bf36-d249-4c3f-aede-72bc1173f94d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.55,
        "x": 0.02,
        "y": 0.02
      },
      "kind": "title",
      "text": "Video Gaming = Most Engaging Form of Social Media",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c17e0a3c-88a9-4d58-b01e-b33cb211ca66",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.8,
        "x": 0.1,
        "y": 0.16
      },
      "kind": "title",
      "text": "Daily Minutes Spent per User Across Select Digital Media Platforms",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2afd28fd-e580-46f6-a828-863846e5d669",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 333,
      "from": 4,
      "beatId": "019de7e0-c523-7666-bff1-a849bfac7344",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Facts (What)",
      "beatSlug": null,
      "evidence": "Sections 1-9 (Global, Ads, Games, Media, Cloud, China, India, Healthcare, Companies) present trend data.",
      "position": 1,
      "confidence": 60,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 178,
      "from": 80,
      "beatId": "019de7e0-c642-74fe-8295-9316bcd95785",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "What Is",
      "beatSlug": null,
      "evidence": "Gaming + Media current realities and pain points.",
      "position": 3,
      "confidence": 50,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 134,
      "from": 114,
      "name": "Ripple Effect",
      "slug": "26-ripple-effect",
      "bestFor": "Change management, scaling initiatives, demonstrating broad value",
      "matchId": "019de7e0-c936-74a8-8da5-63cb4d4eb420",
      "evidence": "Engagement metrics -> athletes (pp.121-127) -> cross-discipline gamification (129-131) -> data growth.",
      "position": 12,
      "objective": "Gaming engagement ripples from entertainment to athlete/business performance",
      "structure": "Individual Impact -> Team Impact -> Organizational Impact -> Market/Industry Impact",
      "confidence": 70,
      "description": "Show how impact spreads from individual to team to organization to market"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}