{
  "docId": "019dd923-5e88-73ef-bd5d-b82ca346e032",
  "docSlug": "d104e9de9f1d5dd1",
  "documentTitle": "2016 Bond Cap Internet Trends 2016",
  "authorId": "BondCap",
  "authorName": "Mary Meeker",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "vc_research",
  "sourceTypeLabel": "VC research",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.333,
  "pageNumber": 64,
  "pageCount": 214,
  "prevPage": 63,
  "nextPage": 65,
  "slideType": "market_landscape",
  "function": "present_framework",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide uses a process-flow style layout to show the blurring lines between traditional retail roles.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "process_diagram",
    "photo"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b82ca346e032/64",
  "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032#slide-64",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Less differentiation between products / brands / retailers as single products evolve into brands + consumers shop directly from brands + retailers leverage insights to develop own vertically-integrated brands...New distribution models emerging enabling direct-to-consumer commerce in the home...",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-5641-722a-9f26-14269a5641f3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.9,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "diagram",
      "text": "Flow from Products to Brands to Retailers to New Distribution Models",
      "attrs": null,
      "subkind": "process",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "20316755-0107-45cc-a37b-2cc61e28a718",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.9,
        "x": 0.05,
        "y": 0.35
      },
      "kind": "image",
      "text": "Casper, Warby Parker, Thrive Market, Stitch Fix imagery",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7278361b-9903-42e0-882c-d1e52568f5b0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.9,
        "x": 0.05,
        "y": 0.13
      },
      "kind": "paragraph",
      "text": "Less differentiation between products / brands / retailers as single products evolve into brands + consumers shop directly from brands + retailers leverage insights to develop own vertically-integrated brands...New distribution models emerging enabling direct-to-consumer commerce in the home...",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cb29bf5d-2ec5-4f7b-9096-d1c98fd286e5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.5,
        "x": 0.1,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "Image: Myjane.ru, CNBC.com, Vanityfair.com, Insidebusinessnyc.com, Funandfit.org, Thrivemarket.com, Thedustyrosestyle.com, Stitchfix.tumblr.com",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c28d07c3-421b-49fb-b25d-d32d12845e9a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.9,
        "x": 0.05,
        "y": 0.02
      },
      "kind": "title",
      "text": "...Products Become Brands...Brands Become Retailers... Retailers Become Products / Brands...Retailers Come Into Homes...",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2bfb85df-2f0a-4f66-a09d-fb7c0c04a5c5",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Persona",
      "slug": "audience-persona",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "bc73aa55-b34a-4d24-ac0b-b9dc44aa5084",
      "evidence": "paragraph/paragraph: Less differentiation between products / brands / retailers as single products evolve into brands + consumers shop directly from brands + retailers leverage insights to develop own vertically-integrated brands...",
      "confidence": 0.6
    },
    {
      "name": "Metaphor & Analogy",
      "slug": "metaphor-analogy",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019de7d7-ee52-7618-8ace-8a170fc2a30d",
      "evidence": "Casper/Warby/Thrive/Stitch Fix as case-mosaic.",
      "confidence": 65
    }
  ],
  "frameworks": [
    {
      "name": "Value Chain",
      "slug": null,
      "matchId": "5b2b82f0-d2fa-4b55-a562-53d26aba0c6f",
      "evidence": "The slide illustrates the vertical integration and blurring of roles in the retail value chain.",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 160,
      "from": 42,
      "beatId": "019de7d7-dfbd-7209-b604-7f083185cfba",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Solution & Approach",
      "beatSlug": null,
      "evidence": "Ads, commerce, video, image, messaging, voice, transport as innovation answers.",
      "position": 3,
      "confidence": 72,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 213,
      "from": 42,
      "beatId": "019de7d7-e0c3-71c3-b3fe-7361aabe05a0",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Action (Now What)",
      "beatSlug": null,
      "evidence": "Innovation playbooks across ads, video, voice, transport, data.",
      "position": 3,
      "confidence": 60,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 71,
      "from": 50,
      "name": "Tale Two Worlds",
      "slug": "04-tale-two-worlds",
      "bestFor": "Competitive analysis, benchmarking, case for change",
      "matchId": "019de7d7-e1a8-7476-bf97-c3dc117d6e63",
      "evidence": "Generation comparison tables (52,53), retail-channel evolution (57-58), digital-native scaling (71).",
      "position": 5,
      "objective": "Contrast prior-generation retail world vs. millennial / digital-native world to motivate commerce reinvention",
      "structure": "Current State -> Desired State / Benchmark -> The Gap & Implication",
      "confidence": 80,
      "description": "Show the gap between two states to drive urgency or highlight opportunity"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}