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      "text": "Google Has Proven Effective Online Advertising Works... Google = $75B Revenue (2015), +14% Y/Y / $510B Market Value (5/31/16)",
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      "text": "...But Many Online (Video) Ads are Ineffective, per Unruly... 81% = Mute Video Ads, 62% = Annoyed with / Put Off by Brand Forcing Pre-Roll Viewing, 93% = Consider Using Ad Blocking Software",
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      "text": "...But There are Ways Video Ads Can Work, per Unruly 1) Authentic 2) Entertaining 3) Evoke Emotion 4) Personal / Relatable 5) Useful 6) Viewer Control 7) Work with Sound Off 8) Non-Interruptive Ad Format",
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      "text": "Source: CapitalIQ as of 5/31/16, Unruly Future Video Survey, July 2015. N = 3,200 internet users surveyed from the US, UK, Germany, Australia, Sweden, France, Indonesia and Japan.",
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