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  "documentTitle": "2016 Bond Cap Internet Trends 2016",
  "authorId": "BondCap",
  "authorName": "Mary Meeker",
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  "notes": "The slide uses a bar-grouped chart to illustrate the gap between consumer attention and ad spend, specifically calling out the mobile opportunity.",
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      "kind": "callout",
      "text": "~$22B Opportunity in USA",
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      "text": "% of Time Spent in Media vs. % of Advertising Spending, USA, 2015",
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      "text": "Source: Advertising spend based on IAB data for full year 2015. Print includes newspaper and magazine. Internet includes desktop + laptop + other connected devices. ~$22B opportunity calculated assuming Mobile ad spend share equal its respective time spent share. Time spent share data based on eMarketer 4/16. Arrows denote Y/Y shift in percent share. Excludes out-of-home, video game, and cinema advertising.",
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