{
  "docId": "019dd923-5e88-73ef-bd5d-b82ca346e032",
  "docSlug": "d104e9de9f1d5dd1",
  "documentTitle": "2016 Bond Cap Internet Trends 2016",
  "authorId": "BondCap",
  "authorName": "Mary Meeker",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "vc_research",
  "sourceTypeLabel": "VC research",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.333,
  "pageNumber": 26,
  "pageCount": 214,
  "prevPage": 25,
  "nextPage": 27,
  "slideType": "industry_trends",
  "function": "illustrate_case",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "Uses a before-and-after visual comparison to illustrate macro-economic growth trends.",
  "elementsJson": [
    "headline_text",
    "photo",
    "other"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b82ca346e032/26",
  "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032#slide-26",
  "components": [
    {
      "bbox": {
        "h": 0.45,
        "w": 0.25,
        "x": 0.175,
        "y": 0.28
      },
      "kind": "diagram",
      "text": "Timeline connecting 1987 and 2016",
      "attrs": null,
      "subkind": "timeline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "421d21ee-a466-4d17-8eac-75d95fc24cf7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.375,
        "x": 0.46,
        "y": 0.55
      },
      "kind": "image",
      "text": "2016 Shanghai Pudong",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1be80649-5d36-41ed-b281-e00ec6ed6b33",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.375,
        "x": 0.46,
        "y": 0.19
      },
      "kind": "image",
      "text": "1987 Shanghai Pudong",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "aa8ed678-2b8e-4f95-9b2e-93ddc5d3f94b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.2,
        "x": 0.1,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "Source: Reuters/Stringer, Carlos Barria, Yichen Guo.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "18f9673c-fc20-4ed2-93a9-77f82420b87d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.9,
        "x": 0.02,
        "y": 0.02
      },
      "kind": "title",
      "text": "Shanghai Area Over Past 2+ Decades = Illustrates Magnitude of China (& Emerging Asia) Growth",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "56de2ff5-7244-4c2b-878d-6921a57e555a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.12,
        "y": 0.17
      },
      "kind": "title",
      "text": "Shanghai, China, Pudong District",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9c1819f8-c4db-4d92-bafd-97558665eda5",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Metaphor & Analogy",
      "slug": "metaphor-analogy",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019de7d7-e84e-7437-abca-663c7bbad3b1",
      "evidence": "Shanghai Pudong 1987 vs 2016 photo metaphor for scale.",
      "confidence": 70
    },
    {
      "name": "Picture Superiority Effect",
      "slug": "picture-superiority-effect",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019de7d7-e86e-76fb-9f7b-75b182ac4758",
      "evidence": "Visual photo pair beats text data.",
      "confidence": 75
    }
  ],
  "frameworks": [
    {
      "name": "before-after-framing",
      "slug": null,
      "matchId": "fcf7214d-c457-496f-a84d-7334f4a9e206",
      "evidence": "Visual comparison of the same location over two time periods to demonstrate growth.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 37,
      "from": 5,
      "beatId": "019de7d7-df7b-76b3-8c4c-98c32793875a",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Situation & Context",
      "beatSlug": null,
      "evidence": "Global internet + macro trends establish baseline state.",
      "position": 1,
      "confidence": 72,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 37,
      "from": 6,
      "beatId": "019de7d7-e03c-735a-b728-fc03ed76149b",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Facts (What)",
      "beatSlug": null,
      "evidence": "Heavy chart-driven user/macro data.",
      "position": 1,
      "confidence": 60,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 33,
      "from": 18,
      "name": "Pattern Hunter",
      "slug": "02-pattern-hunter",
      "bestFor": "Time-pressed audiences, building consensus, when data is strong",
      "matchId": "019de7d7-e104-7489-96f5-b4c949423bcb",
      "evidence": "Sequence of independent evidences (pp 19,21,23,25,29,30,32,33) converge on the slowdown pattern.",
      "position": 2,
      "objective": "Stack multiple macro signals (GDP, commodities, growth-engine shift, debt, rates) pointing to the same conclusion: macro slowdown",
      "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
      "confidence": 80,
      "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}