{
  "docId": "019dd923-5e88-73ef-bd5d-b82ca346e032",
  "docSlug": "d104e9de9f1d5dd1",
  "documentTitle": "2016 Bond Cap Internet Trends 2016",
  "authorId": "BondCap",
  "authorName": "Mary Meeker",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "vc_research",
  "sourceTypeLabel": "VC research",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.333,
  "pageNumber": 171,
  "pageCount": 214,
  "prevPage": 170,
  "nextPage": 172,
  "slideType": "comparison_table",
  "function": "compare_peers",
  "density": "dense",
  "nDataPoints": 14,
  "notes": "The slide uses a bar chart to compare revenue, with a specific callout for 'Pure-Play E-Commerce' in the China chart.",
  "elementsJson": [
    "bar_chart_horizontal",
    "bar_chart_horizontal"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b82ca346e032/171",
  "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b82ca346e032#slide-171",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Pure-Play E-Commerce",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-5641-722a-9f2e-651ce69d8552",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.4,
        "x": 0.05,
        "y": 0.15
      },
      "kind": "chart",
      "text": "China Top 7 Retailers by Revenue*, 2015",
      "attrs": null,
      "subkind": "bar-horizontal",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "561bdb97-1de1-4b9f-8aa9-b70361eb3c56",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.4,
        "x": 0.55,
        "y": 0.15
      },
      "kind": "chart",
      "text": "USA Top 7 Retailers by Revenue*, 2015",
      "attrs": null,
      "subkind": "bar-horizontal",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "932cdbb6-a225-41d3-a00c-b13a920a62b6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Revenue",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-5641-722a-9f2e-68075253600a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.1,
        "y": 0.92
      },
      "kind": "source-note",
      "text": "Source: Euromonitor. Note: *Revenue defined as retail value of goods excluding tax, and excluding certain transaction categories such as consumer-to-consumer, motor vehicles & auto parts, tickets, travel bookings, delivery foodservice, returns, and others, hence may differ from company disclosed total revenue or gross merchandise value figures.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "036e9a08-989c-41bc-ae91-7df270d07a03",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.96,
        "x": 0.02,
        "y": 0.02
      },
      "kind": "title",
      "text": "China E-Commerce Companies = Dominate Top Retailer Rankings vs. USA Peers...",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "26021d45-dc1b-487d-a236-4a8af631370b",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019de7d7-f6e0-75ff-8faf-8d1a10a03355",
      "evidence": "China retailers dominate top rankings vs USA.",
      "confidence": 80
    },
    {
      "name": "Color Strategy",
      "slug": "color-strategy",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019de7d7-f74a-725b-a604-6889828902c8",
      "evidence": "Color marks pure-play e-commerce.",
      "confidence": 72
    },
    {
      "name": "Slide recipe: the peer-gap chart",
      "slug": "peer-gap-chart-recipe",
      "agent": "designer",
      "layer": "slide",
      "matchId": "26a55b47-5a66-4a17-bafb-7abdba60d3e0",
      "evidence": "The slide shows a comparison between China and USA retailers, which is similar to a peer-gap chart",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "comparison-frame",
      "slug": null,
      "matchId": "44e7922e-f236-47f5-9e75-8dcc3054b051",
      "evidence": "Side-by-side bar charts comparing China and USA retail markets.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 193,
      "from": 161,
      "beatId": "019de7d7-dfdb-71ae-ab61-8a3533e45ef2",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Evidence & Proof",
      "beatSlug": null,
      "evidence": "China leadership data + public/private company financials.",
      "position": 4,
      "confidence": 72,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 213,
      "from": 42,
      "beatId": "019de7d7-e0c3-71c3-b3fe-7361aabe05a0",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Action (Now What)",
      "beatSlug": null,
      "evidence": "Innovation playbooks across ads, video, voice, transport, data.",
      "position": 3,
      "confidence": 60,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 182,
      "from": 162,
      "name": "Tale Two Worlds",
      "slug": "04-tale-two-worlds",
      "bestFor": "Competitive analysis, benchmarking, case for change",
      "matchId": "019de7d7-e26c-70ce-a296-8864b88dd4d8",
      "evidence": "p170 online ads > USA share, pp171-172 e-commerce share, p176 payment frequency, p181 70% global on-demand share.",
      "position": 11,
      "objective": "Benchmark China internet metrics against USA to argue China leads on many fronts",
      "structure": "Current State -> Desired State / Benchmark -> The Gap & Implication",
      "confidence": 82,
      "description": "Show the gap between two states to drive urgency or highlight opportunity"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}