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  "documentTitle": "2016 Bond Cap Internet Trends 2016",
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  "notes": "The slide highlights the strategic role of voice-enabled hardware in the Amazon commerce flywheel.",
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      "text": "1. Shopping Lists (2014)\n2. Reorder past purchases by voice (2015)\n3. Order new items – assuming you are fine with Amazon selecting exact item (2015)",
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      "text": "Source: Cowen & Company Internet Retail Tracker (3/16), Recode, MindMeld. Note: *Per MindMeld study comparing voice-enabled commerce to mobile commerce for the following task, \"show me men's black Adidas shoes for under $75\" - takes ~7 seconds using voice compared to ~3x longer navigating menus in an app.",
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      "text": "...Amazon Alexa Voice Platform Goal = Faster / Easier Shopping on Amazon",
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