{
  "docId": "019dd923-5e88-73ef-bd5d-b47083b6df0b",
  "docSlug": "c07336c663465069",
  "documentTitle": "2015 Bond Cap Internet Trends 2015",
  "authorId": "BondCap",
  "authorName": "Mary Meeker",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "vc_research",
  "sourceTypeLabel": "VC research",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.333,
  "pageNumber": 81,
  "pageCount": 197,
  "prevPage": 80,
  "nextPage": 82,
  "slideType": "client_example",
  "function": "illustrate_case",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide uses a 'before-after' visual structure to contrast traditional, friction-heavy experiences with modern, app-based solutions.",
  "elementsJson": [
    "photo",
    "logo_grid"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b47083b6df0b/81",
  "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b#slide-81",
  "components": [
    {
      "bbox": {
        "h": 0.05,
        "w": 0.1,
        "x": 0.45,
        "y": 0.52
      },
      "kind": "image",
      "text": "Uber logo",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "177c545e-59bb-4ee3-b511-43cb3a08be5e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.1,
        "x": 0.15,
        "y": 0.52
      },
      "kind": "image",
      "text": "Airbnb logo",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4baa58ce-1bf4-4a25-a0b7-a2dc3cc96e5c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.1,
        "x": 0.75,
        "y": 0.52
      },
      "kind": "image",
      "text": "Instacart logo",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "74a52d52-38ce-41d1-a4db-396081e02a6a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.22,
        "x": 0.09,
        "y": 0.18
      },
      "kind": "image",
      "text": "Traditional hotel check-in line",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "44a76b7c-3dfa-4258-8c04-2e8076b5c9ae",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.22,
        "x": 0.4,
        "y": 0.18
      },
      "kind": "image",
      "text": "Traditional taxi hailing",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6fde599f-519f-4a63-9ed4-4d468ced627b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.22,
        "x": 0.7,
        "y": 0.18
      },
      "kind": "image",
      "text": "Traditional grocery shopping",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "eb046f87-eb0b-45f1-a95a-5e764b940f27",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.18,
        "x": 0.72,
        "y": 0.59
      },
      "kind": "image",
      "text": "Instacart app interface",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "23f2cbdb-34c7-4d42-9721-9edf886be22f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.18,
        "x": 0.42,
        "y": 0.59
      },
      "kind": "image",
      "text": "Uber app interface",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a393f184-42ac-4baa-bd4c-140e607045f8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.18,
        "x": 0.11,
        "y": 0.59
      },
      "kind": "image",
      "text": "Airbnb app interface",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a656c25d-2612-4755-b915-6fc6c84b045a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.7,
        "x": 0.05,
        "y": 0.03
      },
      "kind": "title",
      "text": "...Innovation in Weak User Experience Markets",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "29840965-b2d8-4e14-8aba-08e2347bba84",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "before-after-framing",
      "slug": null,
      "matchId": "11b7b912-2302-456c-9670-5f6f02d186a7",
      "evidence": "Visual contrast between traditional friction-heavy processes and modern app-based solutions.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 148,
      "from": 81,
      "beatId": "5c9b8649-d680-4957-af5b-00cf61fd3f27",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Resolution",
      "beatSlug": "resolution",
      "evidence": "The summary and implications of the trends and challenges",
      "position": 5,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 100,
      "from": 81,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "b1262c87-0103-47d2-a155-898fe7e173b4",
      "evidence": "The discussion of the risks and challenges associated with emerging trends",
      "position": 2,
      "objective": "To understand the risks of not adapting to emerging trends",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}