{
  "docId": "019dd923-5e88-73ef-bd5d-b47083b6df0b",
  "docSlug": "c07336c663465069",
  "documentTitle": "2015 Bond Cap Internet Trends 2015",
  "authorId": "BondCap",
  "authorName": "Mary Meeker",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "vc_research",
  "sourceTypeLabel": "VC research",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.333,
  "pageNumber": 55,
  "pageCount": 197,
  "prevPage": 54,
  "nextPage": 56,
  "slideType": "industry_trends",
  "function": "establish_context",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "Uses screenshots of mobile notification interfaces and smartwatches to demonstrate the trend.",
  "elementsJson": [
    "headline_text",
    "screenshot",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b47083b6df0b/55",
  "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b#slide-55",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Direct Interaction on Notification Panel – without users interrupting what they’re doing...",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-5640-7516-ae1f-0c1010e5edec",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.35,
        "x": 0.12,
        "y": 0.42
      },
      "kind": "image",
      "text": "Mobile notification interaction examples",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "89180872-da47-4d11-9fd4-1e0e6cd969f7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.45,
        "x": 0.48,
        "y": 0.41
      },
      "kind": "image",
      "text": "Smartwatch notification examples",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d659bdde-8a70-4d85-b36a-7e951f3bcc3d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.2,
        "x": 0.03,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "Images: Apple, Android Wear.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9cfab44f-a01a-4b73-8804-e3189a2ed334",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.94,
        "x": 0.03,
        "y": 0.03
      },
      "kind": "title",
      "text": "Notifications = Growing Rapidly & Increasingly Interactive... Driving New Touch Points with Messaging Platforms + Other Apps",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "55693933-b1f6-44af-b3f0-12633d279da8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.35,
        "x": 0.55,
        "y": 0.23
      },
      "kind": "title",
      "text": "...More Up Close & Personal – as notifications appear on more & more mobile devices",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3fc709c7-cde7-4611-af7b-06747153262f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.35,
        "x": 0.1,
        "y": 0.21
      },
      "kind": "title",
      "text": "Direct Interaction on Notification Panel – without users interrupting what they’re doing...",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b1ffed33-7320-4124-9a24-82e6b7c2896a",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 60,
      "from": 41,
      "beatId": "c8b0e8f0-09e7-409e-9d3d-16fee5ab0663",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Evidence",
      "beatSlug": "evidence",
      "evidence": "The use of data and statistics to support the trends and challenges",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}