{
  "docId": "019dd923-5e88-73ef-bd5d-b47083b6df0b",
  "docSlug": "c07336c663465069",
  "documentTitle": "2015 Bond Cap Internet Trends 2015",
  "authorId": "BondCap",
  "authorName": "Mary Meeker",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "vc_research",
  "sourceTypeLabel": "VC research",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.333,
  "pageNumber": 53,
  "pageCount": 197,
  "prevPage": 52,
  "nextPage": 54,
  "slideType": "market_landscape",
  "function": "establish_context",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The slide uses visual evidence (screenshots of phone home screens) to demonstrate the lack of a single dominant messaging platform.",
  "elementsJson": [
    "headline_text",
    "screenshot",
    "footnote"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b47083b6df0b/53",
  "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b#slide-53",
  "components": [
    {
      "bbox": {
        "h": 0.5,
        "w": 0.35,
        "x": 0.1,
        "y": 0.35
      },
      "kind": "image",
      "text": "One User... (Illustrative)",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b5760cc3-534a-4a64-8d82-a74bdc62ae21",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.35,
        "x": 0.55,
        "y": 0.35
      },
      "kind": "image",
      "text": "...Another User (Illustrative)",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e3d73a2f-aa7f-484f-9946-78889a28aec6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.3,
        "x": 0.05,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "Image: Stratechery (right), BoumanBlog (left).",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e9da8cbc-b136-4425-a8ad-145c1dc64a8b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.9,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "In Messaging, Not One-Size-Fits-All, For Now... Many People Use Different Messaging Apps for Various Purposes",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b11e246a-9533-4acc-98f3-707b5636e713",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 60,
      "from": 41,
      "beatId": "c8b0e8f0-09e7-409e-9d3d-16fee5ab0663",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Evidence",
      "beatSlug": "evidence",
      "evidence": "The use of data and statistics to support the trends and challenges",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}