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  "documentTitle": "2015 Bond Cap Internet Trends 2015",
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  "authorName": "Mary Meeker",
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  "notes": "The slide highlights that major markets are reaching saturation with penetration levels well above 50%.",
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      "text": "Smartphone penetration: 64%",
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      "text": "Source: Informa. Note: Japan data per Gartner, Morgan Stanley Research, and KPCB estimates.",
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      "text": "Rank, Country, 2014 Smartphone Subs (MM), 2014 Smartphone Sub Growth, 2013 Smartphone Sub Growth, Population Penetration, Total Population (MM), Per Capita GDP ($000)",
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      "text": "Established 'Big' Smartphone Markets (USA / Japan / Brazil / Germany / UK) = +13% Growth in 2014 vs. +18% in 2013 = Slowing, Most Well Past 50% Penetration",
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