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  "documentTitle": "2015 Bond Cap Internet Trends 2015",
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  "authorName": "Mary Meeker",
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      "text": "~$25B+ Opportunity in USA",
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      "text": "Source: Advertising spend based on IAB data for full year 2014. Print includes newspaper and magazine. ~$25B+ opportunity calculated assuming Mobile ad spend share equal its respective time spent share. Time spent share data based on eMarketer 4/14 (adjusted to exclude outdoors / classified media spend). Arrows denote Y/Y shift in percent share.",
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