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  "documentTitle": "2015 Bond Cap Internet Trends 2015",
  "authorId": "BondCap",
  "authorName": "Mary Meeker",
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  "notes": "The slide uses a table to demonstrate the growth of the Xiaomi ecosystem, specifically focusing on the cross-selling of smart home products to smartphone buyers.",
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      "text": "Source: Xiaomi. *Data through 4/9/15, cumulative unless otherwise noted. **Mi Smartphones data are annual (not cumulative). 61MM = phones shipped in 2014 full year. ** via mi.com only. Xiaomi sells phones via different distribution channels (mi.com, 3rd party e-commerce, carrier stores, resellers, etc.). Note that each buyer account can purchase several phones. Data here represent number of Mi Accounts that have purchased smartphones via mi.com. This is the base off of which we calculate users who have also purchased a home product. Mi Account is an all-in-one personal account that allows users to access / manage all Xiaomi products and services, such as shopping on mi.com, reserving after-sale services, enabling Mi smart products, syncing data across devices with Mi Cloud, making posts on MIUI forum, etc.",
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      "kind": "metric",
      "text": "Mi Smartphone Online Buyers Purchasing ≥1 Xiaomi Home Product: 2MM+",
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      "kind": "table",
      "text": "Xiaomi Ecosystem metrics table comparing 2013 and 2015 data for smartphones sold, online buyers, smart home products, and cross-purchase rates.",
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      "kind": "title",
      "text": "Xiaomi Mi Internet of Things Ecosystem = Solid Upsell + Volumes (2MM Users, +5x Since 2013)",
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