{
  "docId": "019dd923-5e88-73ef-bd5d-b47083b6df0b",
  "docSlug": "c07336c663465069",
  "documentTitle": "2015 Bond Cap Internet Trends 2015",
  "authorId": "BondCap",
  "authorName": "Mary Meeker",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "vc_research",
  "sourceTypeLabel": "VC research",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.333,
  "pageNumber": 163,
  "pageCount": 197,
  "prevPage": 162,
  "nextPage": 164,
  "slideType": "business_case",
  "function": "illustrate_case",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide uses a 2x2 layout to categorize the evolution of Xiaomi's business model.",
  "elementsJson": [
    "headline_text",
    "screenshot",
    "paragraph"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b47083b6df0b/163",
  "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b47083b6df0b#slide-163",
  "components": [
    {
      "bbox": {
        "h": 0.15,
        "w": 0.4,
        "x": 0.55,
        "y": 0.75
      },
      "kind": "image",
      "text": "Connected devices product collage",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8904fb71-804f-4e2a-bb43-461396cc266a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.4,
        "x": 0.55,
        "y": 0.23
      },
      "kind": "image",
      "text": "Mi Home App interface",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "969e2207-1210-4432-9367-3bc8f7d8caf5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.45,
        "x": 0.05,
        "y": 0.35
      },
      "kind": "image",
      "text": "Smartphone product lineup",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9b19dc30-ec58-46c6-84d2-e7bce7dd3a64",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.4,
        "x": 0.08,
        "y": 0.65
      },
      "kind": "image",
      "text": "Mi Market App interface",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bdee231b-b77a-4e9b-a1c2-12c01045cabc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.4,
        "x": 0.55,
        "y": 0.55
      },
      "kind": "list",
      "text": "2012 = Set-Top Box\n2013 = TV\n2014 = Router / Power / Fitness + Health (Band / Air Purifier / Blood Pressure) / Webcam / Light Bulb\n2015 = Scale / Power Strip / Smart Home Kit (beta)",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ae471eb0-9c22-46de-bd94-0adeecd4ed5b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.3,
        "x": 0.05,
        "y": 0.2
      },
      "kind": "list",
      "text": "2011 = Mi 1\n2012 = Mi 2\n2013 = Mi 3 / Redmi 1\n2014 = Mi 4 / Redmi 1s / Redmi Note(s) / Mi Pad\n2015 = Mi Note(s) / Redmi 2",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d64ee73f-079a-4723-a8df-54ded2592733",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.1,
        "x": 0.1,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "Source: Xiaomi.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3469656a-518e-4478-95a4-c4d1a169334f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.95,
        "x": 0.03,
        "y": 0.03
      },
      "kind": "title",
      "text": "Xiaomi Evolution = Smartphone + Retail Store + Remote Control for Home Management",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "97f21c65-3c19-4286-8f54-765c6fac80d2",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Story Moments",
      "slug": "story-moments",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "f903c778-1ea3-48df-9935-4f6b3727f52f",
      "evidence": "Xiaomi Evolution = Smartphone + Retail Store + Remote Control for Home Management",
      "confidence": 0.6
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}