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  "documentTitle": "2015 Bond Cap Internet Trends 2015",
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  "authorName": "Mary Meeker",
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      "text": "Financial – ability to earn supplemental / primary income\nFlexibility – choose own schedule / task, location / income goals-targets\nSkill Set Match – can often effectively match skills with needed services\nFeedback / Communication – often real-time / direct\nData – customer location + data can allow workers to provide more informed / efficient service\nCustomer Base – marketplaces can aggregate demand that may be fragmented / far-reaching (global)\nGrowth – rising sector demand for services should boost opportunities / competition for workers",
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      "text": "Incumbent Displacement – creates change / uncertainty\nFinancial – lack of predictable income possible\nUncertainty – lack of clarity related to demand / work / reporting possible\nBenefits Clarity – insurance / vacation / sick leave / pension...\nAsset Use – potential job requirement to use personal items (cars / phones...)\nTraining / Development – potentially limited training / development / supervision\nWorkplace Culture – people often dispersed",
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      "text": "Source: Various. This list is meant to be general, it is not mutually exclusive or collectively exhaustive. Some platforms / marketplaces may possess all these elements, while others will possess only a few.",
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