{
  "docId": "019dd923-5e88-73ef-bd5d-b315287f7ee1",
  "docSlug": "fc0c90c9b630fa00",
  "documentTitle": "2014 Bond Cap Internet Trends 2014",
  "authorId": "BondCap",
  "authorName": "Mary Meeker",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "vc_research",
  "sourceTypeLabel": "VC research",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.333,
  "pageNumber": 66,
  "pageCount": 165,
  "prevPage": 65,
  "nextPage": 67,
  "slideType": "industry_trends",
  "function": "analyze_data",
  "density": "balanced",
  "nDataPoints": 2,
  "notes": "The chart highlights a specific growth milestone in 2013 (>4ZB) and a projection for 2016 (13ZB).",
  "elementsJson": [
    "headline_text",
    "area_chart",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b315287f7ee1/66",
  "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1#slide-66",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "2/3rd's of Digital Universe Content = Consumed / Created by Consumers ...Video Watching, Social Media Usage, Image Sharing...",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-5642-7795-a9ef-3526e8b211d7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.85,
        "x": 0.07,
        "y": 0.0025
      },
      "kind": "chart",
      "text": "Exponential growth chart of Zettabytes (ZB) from 2005 to 2016",
      "attrs": null,
      "subkind": "area",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f2d4c68d-2e7f-4126-812d-410312c41156",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Zetabytes: 13ZB",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-5642-7795-a9ef-3aa74217bbcc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.85,
        "x": 0.07,
        "y": 0.0015
      },
      "kind": "paragraph",
      "text": "2/3rd's of Digital Universe Content = Consumed / Created by Consumers ...Video Watching, Social Media Usage, Image Sharing...",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b4355073-0de7-4e59-9ff3-42481d644fc6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.15,
        "y": 0.93
      },
      "kind": "source-note",
      "text": "Note: 1 petabyte = 1MM gigabytes, 1 zetabyte = 1MM petabytes. Source: IDC Digital Universe, data as of 5/14.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "45b38781-d814-44bf-9c75-6e959d27a56d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.8,
        "x": 0.03,
        "y": 0.03
      },
      "kind": "title",
      "text": "'Digital Universe' Information Growth = Robust... +50%, 2013",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e7c14186-a107-49bb-871e-ac408a07e508",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019de7cf-9c14-7199-8eeb-f4170e5239ac",
      "evidence": "'Digital Universe +50%, 2013'",
      "confidence": 78
    },
    {
      "name": "Annotation",
      "slug": "annotation",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019de7cf-9c39-71a4-b7e4-761fab031ea7",
      "evidence": "Callout 2/3 of digital universe = consumer-generated",
      "confidence": 70
    },
    {
      "name": "Chartjunk Elimination",
      "slug": "chartjunk-elimination",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "47eb8ac3-9bc8-4d40-ab11-8cdd6afa5fa8",
      "evidence": "chart/area: Exponential growth chart of Zettabytes (ZB) from 2005 to 2016",
      "confidence": 0.8
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 90,
      "from": 34,
      "beatId": "019de7cf-84a1-725e-af52-cab6c31823de",
      "arcName": "The Onion",
      "arcSlug": "onion",
      "beatName": "Deeper Layer",
      "beatSlug": null,
      "evidence": "p.34 'Re-Imagining Continues' opens deep dive into messaging/apps/UI/sensors",
      "position": 3,
      "confidence": 72,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 91,
      "from": 4,
      "beatId": "019de7cf-858f-724f-8f90-9bc5829b709d",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Facts (What)",
      "beatSlug": null,
      "evidence": "Bulk of deck is data slides establishing the trend facts",
      "position": 1,
      "confidence": 60,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 66,
      "from": 62,
      "name": "Pattern Hunter",
      "slug": "02-pattern-hunter",
      "bestFor": "Time-pressed audiences, building consensus, when data is strong",
      "matchId": "019de7cf-8832-759e-97c0-f0c8e8c66e13",
      "evidence": "1.8B photos/day, mojo updates, ephemeral apps, 'Digital Universe' +50% all support same point",
      "position": 11,
      "objective": "Stack uploadable-data evidence to prove real-time data is exploding",
      "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
      "confidence": 78,
      "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}