{
  "docId": "019dd923-5e88-73ef-bd5d-b315287f7ee1",
  "docSlug": "fc0c90c9b630fa00",
  "documentTitle": "2014 Bond Cap Internet Trends 2014",
  "authorId": "BondCap",
  "authorName": "Mary Meeker",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "vc_research",
  "sourceTypeLabel": "VC research",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.333,
  "pageNumber": 36,
  "pageCount": 165,
  "prevPage": 35,
  "nextPage": 37,
  "slideType": "quote_slide",
  "function": "cite_precedent",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "screenshot"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b315287f7ee1/36",
  "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1#slide-36",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Both WhatsApp and Secret represent the ascendency of the phone book over the friend graph. It's back to the future.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-5641-722a-9f40-6c8fa891c892",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.86,
        "x": 0.07,
        "y": 0.235
      },
      "kind": "quote",
      "text": "Both WhatsApp and Secret represent the ascendency of the phone book over the friend graph. It's back to the future.",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "31d28114-eff2-4533-8ec4-c83bc575d1b9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "Both WhatsApp and Secret represent the ascendency of the phone book over the friend graph. It's back to the future. — David Sacks",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd952-5641-722a-9f40-73880f2e85b2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.92,
        "x": 0.04,
        "y": 0.03
      },
      "kind": "title",
      "text": "A Tweet – David Sacks (Yammer CEO / Founder)",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b6d70c29-5abf-43a0-8d07-e91730179c02",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Authority Bias",
      "slug": "authority-bias",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019de7cf-952b-743b-8f91-a88277f6ed72",
      "evidence": "Yammer CEO quote used as expert validation",
      "confidence": 78
    },
    {
      "name": "Metaphor & Analogy",
      "slug": "metaphor-analogy",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019de7cf-9554-7018-ac32-119cf67eb283",
      "evidence": "'Phone book vs friend graph' analogy",
      "confidence": 65
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 90,
      "from": 34,
      "beatId": "019de7cf-84a1-725e-af52-cab6c31823de",
      "arcName": "The Onion",
      "arcSlug": "onion",
      "beatName": "Deeper Layer",
      "beatSlug": null,
      "evidence": "p.34 'Re-Imagining Continues' opens deep dive into messaging/apps/UI/sensors",
      "position": 3,
      "confidence": 72,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 91,
      "from": 4,
      "beatId": "019de7cf-858f-724f-8f90-9bc5829b709d",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Facts (What)",
      "beatSlug": null,
      "evidence": "Bulk of deck is data slides establishing the trend facts",
      "position": 1,
      "confidence": 60,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 39,
      "from": 35,
      "name": "Pivot",
      "slug": "17-pivot",
      "bestFor": "Project updates, board meetings, agile retrospectives",
      "matchId": "019de7cf-8771-7423-86f3-e9eb26cfdaf7",
      "evidence": "Sacks tweet 'phone book over friend graph' (p.36) → OTT scale (p.37) → 'edges > nodes' 2x2 (p.38)",
      "position": 6,
      "objective": "Show messaging pivot from broadcast friend-graph to high-frequency phone-book",
      "structure": "The Original Hypothesis -> The New Discovery -> The Strategic Shift",
      "confidence": 70,
      "description": "Validate a change in direction by showing it is a reaction to new intelligence, not failure"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}