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  "documentTitle": "2014 Bond Cap Internet Trends 2014",
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  "authorName": "Mary Meeker",
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  "notes": "Uses a gap analysis approach to identify market opportunity by comparing consumption share to spend share.",
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      "text": "Source: Advertising spend based on IAB data for full year 2013. Print includes newspaper and magazine. $30B+ opportunity calculated assuming Internet and Mobile ad spend share equal their respective time spent share. Time spent share data based on eMarketer 7/13.",
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