{
  "docId": "019dd923-5e88-73ef-bd5d-b315287f7ee1",
  "docSlug": "fc0c90c9b630fa00",
  "documentTitle": "2014 Bond Cap Internet Trends 2014",
  "authorId": "BondCap",
  "authorName": "Mary Meeker",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "vc_research",
  "sourceTypeLabel": "VC research",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.333,
  "pageNumber": 15,
  "pageCount": 165,
  "prevPage": 14,
  "nextPage": 16,
  "slideType": "data_table",
  "function": "compare_peers",
  "density": "balanced",
  "nDataPoints": 63,
  "notes": "The slide highlights the significant ARPU gap between Google, Facebook, and Twitter, while showing Facebook's rapid growth in mobile penetration.",
  "elementsJson": [
    "data_table",
    "headline_text",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b315287f7ee1/15",
  "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1#slide-15",
  "components": [
    {
      "bbox": null,
      "kind": "metric",
      "text": "Annualized Ad ARPU: $45",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-5641-722a-9f3c-d68418c00647",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.75,
        "x": 0.14,
        "y": 0.92
      },
      "kind": "source-note",
      "text": "Source: SEC Filings & Comscore. ARPU = Average Revenue per User, defined as annualized revenue per Monthly Active User (MAU). Google ARPU is calculated using Google's gross revenue & Comscore unique visitors.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9019d385-26eb-4b6c-9a4d-e9ccd2a19cb5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.68,
        "w": 0.95,
        "x": 0.03,
        "y": 0.22
      },
      "kind": "table",
      "text": "Table containing ARPU and growth metrics for Google, Facebook, and Twitter across 9 quarters.",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fadf6e87-1724-4e70-936e-98d1f2328526",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.95,
        "x": 0.02,
        "y": 0.02
      },
      "kind": "title",
      "text": "ARPU Upside for Facebook + Twitter... Google ARPU = 6x Facebook...Facebook = 2x Twitter",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "83c8366b-8f6d-4d07-a96a-492536ecca9c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.52,
        "x": 0.24,
        "y": 0.17
      },
      "kind": "title",
      "text": "Annualized Ad ARPU ($) & Mobile % of MAU",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1b95db9e-6f57-4b0a-91b4-c3cb1e249040",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019de7cf-901b-7023-85ee-86d511f87421",
      "evidence": "'Google ARPU = 6x Facebook... Facebook = 2x Twitter'",
      "confidence": 85
    },
    {
      "name": "Annotation",
      "slug": "annotation",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019de7cf-903f-751a-b8c3-89ce7602621f",
      "evidence": "Benchmark table calls out monetization gap",
      "confidence": 70
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 33,
      "from": 13,
      "beatId": "019de7cf-8422-74ff-9edf-05e1f1711346",
      "arcName": "The Onion",
      "arcSlug": "onion",
      "beatName": "First Layer",
      "beatSlug": null,
      "evidence": "Mobile ad opp + cyber + tech-stocks/edu/health 'inflection point' status updates",
      "position": 2,
      "confidence": 72,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 91,
      "from": 4,
      "beatId": "019de7cf-858f-724f-8f90-9bc5829b709d",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Facts (What)",
      "beatSlug": null,
      "evidence": "Bulk of deck is data slides establishing the trend facts",
      "position": 1,
      "confidence": 60,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 17,
      "from": 14,
      "name": "So What Cascade",
      "slug": "41-so-what-cascade",
      "bestFor": "Data presentations, executive summaries, driving to recommendations",
      "matchId": "019de7cf-8629-756a-991d-3378849ded0e",
      "evidence": "p.14 ad spend → p.15 ARPU gap → p.16 explicit '~$30B+ Opportunity in USA' callout → p.17 app vs ad split",
      "position": 2,
      "objective": "Drive ad data to a $30B+ mobile-ad opportunity recommendation",
      "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
      "confidence": 78,
      "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}