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  "documentTitle": "2014 Bond Cap Internet Trends 2014",
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      "text": "YouTube's TrueView Ads = 'Cost-per View' Video Marketing",
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      "text": "Ads = Great Content – Transformation potential from commercials users want to skip to short-form content users choose to watch. Advertisers Win – Better results as only pay for users who are engaged & watch video...improves direct click-through options with consumers. Data – As YouTube collects data on how users engage with ads, it continues to improve the user experience and advertiser ROI",
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