{
  "docId": "019dd923-5e88-73ef-bd5d-b315287f7ee1",
  "docSlug": "fc0c90c9b630fa00",
  "documentTitle": "2014 Bond Cap Internet Trends 2014",
  "authorId": "BondCap",
  "authorName": "Mary Meeker",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "vc_research",
  "sourceTypeLabel": "VC research",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.333,
  "pageNumber": 110,
  "pageCount": 165,
  "prevPage": 109,
  "nextPage": 111,
  "slideType": "data_table",
  "function": "analyze_data",
  "density": "balanced",
  "nDataPoints": 23,
  "notes": "The slide uses a combination of a data table and a visual grid of representative video thumbnails to illustrate the scale and growth of YouTube content categories.",
  "elementsJson": [
    "data_table",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b315287f7ee1/110",
  "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1#slide-110",
  "components": [
    {
      "bbox": {
        "h": 0.7,
        "w": 0.53,
        "x": 0.44,
        "y": 0.17
      },
      "kind": "image",
      "text": "Grid of YouTube video thumbnails categorized by genre",
      "attrs": null,
      "subkind": "icon-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "31bfb18b-8eb5-41f6-b29f-247e5a5b18c7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Subscribers (MM): 85",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-5642-7795-a9f2-a6ff29cadb64",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.2,
        "x": 0.15,
        "y": 0.94
      },
      "kind": "source-note",
      "text": "Source: YouTube. Note: Y/Y growth rates as of 5/14.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b12c6ec4-0a1e-4261-ad18-4e2186801ecc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.37,
        "x": 0.03,
        "y": 0.175
      },
      "kind": "table",
      "text": "Channel, Subscribers (MM), Y/Y Growth (%), Music, 85, 166%, Gaming, 79, 165%, Sports, 78, 164%, News, 35, 213%, Popular, 28, 133%, Spotlight, 22, 342%, Movies, 18, 195%, TV Shows, 12, 106%, Education, 10, --",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c397e9f2-b42e-46b2-bf60-fc5746442c2d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.7,
        "x": 0.03,
        "y": 0.03
      },
      "kind": "title",
      "text": "YouTube Channels = Huge Reach + Growth",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4ee3fe93-f4e3-4529-8cf4-f8e3c2ef614b",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Small Multiples",
      "slug": "small-multiples",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019de7cf-a4b7-759d-9fc5-d4379979407b",
      "evidence": "Channel thumbnails grid with parallel KPIs",
      "confidence": 70
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 163,
      "from": 92,
      "beatId": "019de7cf-84eb-7098-b595-9043500cd24d",
      "arcName": "The Onion",
      "arcSlug": "onion",
      "beatName": "Implications",
      "beatSlug": null,
      "evidence": "Screen/video shift, China gains, public-co M&A, USA Inc. follow as consequences",
      "position": 5,
      "confidence": 72,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 137,
      "from": 92,
      "beatId": "019de7cf-85b4-75ea-a049-87ddcb2ed391",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Implications (So What)",
      "beatSlug": null,
      "evidence": "Screen/video and China sections interpret what the trends mean",
      "position": 2,
      "confidence": 60,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 110,
      "from": 106,
      "name": "Pivot",
      "slug": "17-pivot",
      "bestFor": "Project updates, board meetings, agile retrospectives",
      "matchId": "019de7cf-89d0-77d8-a0e0-165655732cb4",
      "evidence": "p.107 channels→apps, p.108 directory→search/apps, p.109-110 YouTube channels surging",
      "position": 18,
      "objective": "Linear TV channels pivot to on-demand apps",
      "structure": "The Original Hypothesis -> The New Discovery -> The Strategic Shift",
      "confidence": 73,
      "description": "Validate a change in direction by showing it is a reaction to new intelligence, not failure"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}