{
  "docId": "019dd923-5e88-73ef-bd5d-b315287f7ee1",
  "docSlug": "fc0c90c9b630fa00",
  "documentTitle": "2014 Bond Cap Internet Trends 2014",
  "authorId": "BondCap",
  "authorName": "Mary Meeker",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "vc_research",
  "sourceTypeLabel": "VC research",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.333,
  "pageNumber": 108,
  "pageCount": 165,
  "prevPage": 107,
  "nextPage": 109,
  "slideType": "comparison_table",
  "function": "compare_options",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The slide uses a 'before and after' framing to illustrate the shift in user behavior and interface design.",
  "elementsJson": [
    "headline_text",
    "screenshot",
    "screenshot"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd5d-b315287f7ee1/108",
  "deckHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-b315287f7ee1#slide-108",
  "components": [
    {
      "bbox": {
        "h": 0.7,
        "w": 0.45,
        "x": 0.05,
        "y": 0.2
      },
      "kind": "image",
      "text": "TV Guide grid",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a1053f4b-a543-4332-be88-e97965ce6eed",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.45,
        "x": 0.52,
        "y": 0.2
      },
      "kind": "image",
      "text": "YouTube search and Comcast X1 guide",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c3dba932-0e03-4f1a-a5ad-d2d33a69e26d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.9,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "Internet = Evolved from Directory to Search / Apps... TV = Evolving from Directory to Apps / Search",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "78396374-dd25-40a3-9874-a92b033ba95f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.4,
        "x": 0.55,
        "y": 0.16
      },
      "kind": "title",
      "text": "YouTube - Search Bar\nComcast - X1 Guide",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0a6aae15-ec00-419f-885d-9e1cef6dfdc9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.2,
        "x": 0.15,
        "y": 0.16
      },
      "kind": "title",
      "text": "TV Guide",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9ad41e66-4698-4db5-9be2-18c483732668",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Contrast Principle",
      "slug": "contrast-principle",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019de7cf-a492-7284-835c-ec5adc9a62c3",
      "evidence": "Legacy TV grid vs modern search UI",
      "confidence": 75
    }
  ],
  "frameworks": [
    {
      "name": "before-after-framing",
      "slug": null,
      "matchId": "ff084623-cb2b-4ecc-acac-b39d45579828",
      "evidence": "Compares the old 'Directory' model with the new 'Search/Apps' model.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 163,
      "from": 92,
      "beatId": "019de7cf-84eb-7098-b595-9043500cd24d",
      "arcName": "The Onion",
      "arcSlug": "onion",
      "beatName": "Implications",
      "beatSlug": null,
      "evidence": "Screen/video shift, China gains, public-co M&A, USA Inc. follow as consequences",
      "position": 5,
      "confidence": 72,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 137,
      "from": 92,
      "beatId": "019de7cf-85b4-75ea-a049-87ddcb2ed391",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Implications (So What)",
      "beatSlug": null,
      "evidence": "Screen/video and China sections interpret what the trends mean",
      "position": 2,
      "confidence": 60,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 110,
      "from": 106,
      "name": "Pivot",
      "slug": "17-pivot",
      "bestFor": "Project updates, board meetings, agile retrospectives",
      "matchId": "019de7cf-89d0-77d8-a0e0-165655732cb4",
      "evidence": "p.107 channels→apps, p.108 directory→search/apps, p.109-110 YouTube channels surging",
      "position": 18,
      "objective": "Linear TV channels pivot to on-demand apps",
      "structure": "The Original Hypothesis -> The New Discovery -> The Strategic Shift",
      "confidence": 73,
      "description": "Validate a change in direction by showing it is a reaction to new intelligence, not failure"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}