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  "documentTitle": "2014 Bond Cap Internet Trends 2014",
  "authorId": "BondCap",
  "authorName": "Mary Meeker",
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      "text": "Hours of content: 5",
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      "text": "5 Hours of TV Screen Media = 4 Hours of Content + 1 Hour of Commercials",
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      "text": "5 Hours of Multiple Screen Media = Smartphone (35%) + TV (27%) + PC (26%) + Tablet (12%) = >5 Hours of Content?",
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      "text": "Sources: Millward Brown AdReaction, 2014. Nielsen TV Advertising Audiences Report, 5/14. Note: Average global daily screen media time = 417 minutes, of which 147 are on smartphones, 113 on TV, 108 on PC (desktop + notebook), 50 on Tablets. In 2013, an average of 14 minutes of commercials were shown for each hour of Network TV Programming.",
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