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  "documentTitle": "2013 Bond Cap Internet Trends 2013",
  "authorId": "BondCap",
  "authorName": "Mary Meeker",
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  "notes": "Classic KPCB slide illustrating the 'gap' between consumer attention and ad spend.",
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      "text": "~$20B+ Opportunity in USA",
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      "text": "% of Time Spent in Media vs. % of Advertising Spending, USA 2012",
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      "text": "Note: *Internet advertising reached $37B in USA in 2012 per IAB, Mobile advertising reached $4B per eMarketer. Print includes newspaper and magazine. $20B opportunity calculated assuming Internet and Mobile ad spend share equal their respective time spent share. Source: Time spent and ad spend share data based on eMarketer (adjusted to exclude outdoors / classified media spend), 12/12.",
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