{
  "docId": "019dd923-5e88-73ef-bd5d-a8b527cc1fe8",
  "docSlug": "72ab3e69351c1c34",
  "documentTitle": "2012 Bond Cap Internet Trends 2012",
  "authorId": "BondCap",
  "authorName": "Mary Meeker",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "vc_research",
  "sourceTypeLabel": "VC research",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.333,
  "pageNumber": 74,
  "pageCount": 113,
  "prevPage": 73,
  "nextPage": 75,
  "slideType": "comparison_table",
  "function": "compare_options",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "Uses a 'Then vs Now' framing to illustrate digital transformation.",
  "elementsJson": [
    "headline_text",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd5d-a8b527cc1fe8/74",
  "deckHref": "/decks/019dd923-5e88-73ef-bd5d-a8b527cc1fe8",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd5d-a8b527cc1fe8.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-a8b527cc1fe8#slide-74",
  "components": [
    {
      "bbox": {
        "h": 0.25,
        "w": 0.35,
        "x": 0.07,
        "y": 0.55
      },
      "kind": "image",
      "text": "FedEx logistics imagery",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8a54f5da-d009-40c8-a417-84b95df1eb6a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.35,
        "x": 0.07,
        "y": 0.29
      },
      "kind": "image",
      "text": "Hand signing document",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8e7a2098-0597-4700-a202-3255af9cc116",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.48,
        "w": 0.35,
        "x": 0.55,
        "y": 0.32
      },
      "kind": "image",
      "text": "DocuSign interface",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e2a6616f-1f58-44e7-8d5c-6795416bbfdb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.35,
        "x": 0.55,
        "y": 0.23
      },
      "kind": "paragraph",
      "text": "Electronic Documents / Secure Audit Trail / Instant E-Signature",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "52fa245c-c7f4-47b7-bf80-3bb1914e71d8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.25,
        "x": 0.12,
        "y": 0.23
      },
      "kind": "paragraph",
      "text": "Scan / Fax / Mail to Return Signature Page",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "540015d9-670c-4686-9bbb-6802c7d5c4c4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.6,
        "x": 0.02,
        "y": 0.02
      },
      "kind": "title",
      "text": "Re-Imagination of Signatures...",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3f80dbaf-9f46-481f-9be7-ffd4bc3ed903",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.2,
        "x": 0.6,
        "y": 0.15
      },
      "kind": "title",
      "text": "NOW... (DocuSign)",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "58ef649f-8ed2-4a49-b971-1b205b9bb48a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.1,
        "x": 0.2,
        "y": 0.15
      },
      "kind": "title",
      "text": "THEN...",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e1b89ad7-38d5-4735-944f-08f6115009d0",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Before/after framing",
      "slug": "before-after-framing",
      "agent": null,
      "layer": "slide",
      "matchId": "8b3eb92f-8c41-42d2-b636-bad191e6510f",
      "evidence": "title/headline: Re-Imagination of Signatures... with title/subtitle: THEN... and title/subtitle: NOW...",
      "confidence": 0.7
    },
    {
      "name": "Comparison frame",
      "slug": "comparison-frame",
      "agent": null,
      "layer": "slide",
      "matchId": "51015d54-5339-4020-8081-a184c24ab637",
      "evidence": "comparison_table with paragraph/paragraph: Electronic Documents / Secure Audit Trail / Instant E-Signature",
      "confidence": 0.9
    }
  ],
  "frameworks": [
    {
      "name": "before-after-framing",
      "slug": null,
      "matchId": "accee532-0f37-4cb3-91a6-ca3f3ac836a1",
      "evidence": "The slide explicitly contrasts 'THEN' and 'NOW' to show the evolution of a process.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 113,
      "from": 51,
      "beatId": "cd605c2d-7ab4-433c-94c9-c479350c8f93",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Action",
      "beatSlug": "monroes-sequence-action",
      "evidence": "The report concludes with a call to action, providing insights and recommendations for investors and stakeholders.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 80,
      "from": 50,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "b26e09d4-e1e6-49de-9133-6352edd8c3e5",
      "evidence": "The report provides examples of successful mobile monetization and re-imagination of industries.",
      "position": 1,
      "objective": "The opportunity for quick wins and big bets in mobile",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.7,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}