{
  "docId": "019dd923-5e88-73ef-bd5d-a8b527cc1fe8",
  "docSlug": "72ab3e69351c1c34",
  "documentTitle": "2012 Bond Cap Internet Trends 2012",
  "authorId": "BondCap",
  "authorName": "Mary Meeker",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "vc_research",
  "sourceTypeLabel": "VC research",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.333,
  "pageNumber": 65,
  "pageCount": 113,
  "prevPage": 64,
  "nextPage": 66,
  "slideType": "comparison_table",
  "function": "compare_options",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "Uses a 'Then vs Now' framing to illustrate digital transformation.",
  "elementsJson": [
    "photo",
    "screenshot"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd5d-a8b527cc1fe8/65",
  "deckHref": "/decks/019dd923-5e88-73ef-bd5d-a8b527cc1fe8",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd5d-a8b527cc1fe8.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-a8b527cc1fe8#slide-65",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Integrated Platform For Listings / Advertising / Payment / Inventory Management",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-4e56-71df-a76f-3c78d484e27e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.4,
        "x": 0.08,
        "y": 0.0035
      },
      "kind": "image",
      "text": "Street fair photo",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e1c275d0-205b-4d86-9c89-489eeeeca068",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.4,
        "x": 0.0050999999999999995,
        "y": 0.0035
      },
      "kind": "image",
      "text": "Etsy website screenshot",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ce5c43e9-45c2-41ff-9f55-b4151f709fac",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.3,
        "x": 0.15,
        "y": 0.0017
      },
      "kind": "list",
      "text": "THEN... Tent + Pickup Truck @ Street Fairs",
      "attrs": null,
      "subkind": "comparison",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b09d10dc-36ea-4f0e-95ab-40001f5777ad",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.4,
        "x": 0.0052,
        "y": 0.0017
      },
      "kind": "list",
      "text": "NOW... (Etsy) Integrated Platform For Listings / Advertising / Payment / Inventory Management",
      "attrs": null,
      "subkind": "comparison",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e9e2397f-4aad-4f38-a57a-4e23e3a2e217",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.65,
        "x": 0.03,
        "y": 0.03
      },
      "kind": "title",
      "text": "Re-Imagination of Marketplaces...",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b3bd960f-2293-43e1-b9ea-285cb70f5746",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Before/after framing",
      "slug": "before-after-framing",
      "agent": null,
      "layer": "slide",
      "matchId": "fc9c02e3-7913-4cb6-841a-2383cf7ff2c6",
      "evidence": "THEN and NOW sections with contrasting features",
      "confidence": 0.7
    },
    {
      "name": "Comparison frame",
      "slug": "comparison-frame",
      "agent": null,
      "layer": "slide",
      "matchId": "874b27d1-6eaf-4250-a053-a0d27e23cab1",
      "evidence": "comparison_table type with listed differences",
      "confidence": 0.8
    }
  ],
  "frameworks": [
    {
      "name": "before-after-framing",
      "slug": null,
      "matchId": "28cdd236-0661-43b9-85d7-880945bce166",
      "evidence": "The slide explicitly contrasts 'THEN' and 'NOW' to show evolution.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 113,
      "from": 51,
      "beatId": "cd605c2d-7ab4-433c-94c9-c479350c8f93",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Action",
      "beatSlug": "monroes-sequence-action",
      "evidence": "The report concludes with a call to action, providing insights and recommendations for investors and stakeholders.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 80,
      "from": 50,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "b26e09d4-e1e6-49de-9133-6352edd8c3e5",
      "evidence": "The report provides examples of successful mobile monetization and re-imagination of industries.",
      "position": 1,
      "objective": "The opportunity for quick wins and big bets in mobile",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.7,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}