{
  "docId": "019dd923-5e88-73ef-bd5d-a8b527cc1fe8",
  "docSlug": "72ab3e69351c1c34",
  "documentTitle": "2012 Bond Cap Internet Trends 2012",
  "authorId": "BondCap",
  "authorName": "Mary Meeker",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "vc_research",
  "sourceTypeLabel": "VC research",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.333,
  "pageNumber": 63,
  "pageCount": 113,
  "prevPage": 62,
  "nextPage": 64,
  "slideType": "comparison_table",
  "function": "compare_options",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "Uses a 'Then vs Now' framing to illustrate disruption.",
  "elementsJson": [
    "headline_text",
    "photo",
    "paragraph"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd5d-a8b527cc1fe8/63",
  "deckHref": "/decks/019dd923-5e88-73ef-bd5d-a8b527cc1fe8",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd5d-a8b527cc1fe8.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-a8b527cc1fe8#slide-63",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Simple + Elegant Tablet + Square Reader / Email Receipts / Touch Signing",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-4e56-71df-a76e-babc275a80ea",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.46,
        "x": 0.51,
        "y": 0.37
      },
      "kind": "image",
      "text": "Square tablet POS system",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0525e416-f08f-4b9e-b383-657c60afa3b3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.46,
        "x": 0.03,
        "y": 0.37
      },
      "kind": "image",
      "text": "Traditional cash register system",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8e535a97-858b-416c-8cab-01eeeccb2c1c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.15,
        "x": 0.68,
        "y": 0.18
      },
      "kind": "paragraph",
      "text": "NOW... (Square)",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "84b1403e-5743-46f2-99eb-1a4b1ef11220",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.4,
        "x": 0.55,
        "y": 0.25
      },
      "kind": "paragraph",
      "text": "Simple + Elegant Tablet + Square Reader / Email Receipts / Touch Signing",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "87815697-937e-4f9e-bcbb-7d306b30483f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.26,
        "x": 0.12,
        "y": 0.25
      },
      "kind": "paragraph",
      "text": "Big + Odd Looking Machines / Receipt Printers Cash Drawers",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e75d1c0c-0827-411c-b33d-b67ad992bba0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.1,
        "x": 0.2,
        "y": 0.18
      },
      "kind": "paragraph",
      "text": "THEN...",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f0f2cfa5-8903-4929-bdd9-6468dfc5ce5c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.7,
        "x": 0.03,
        "y": 0.03
      },
      "kind": "title",
      "text": "Re-Imagination of Cash Registers...",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a8ce0b12-985b-4cb0-ae84-db9c4201c566",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Before/after framing",
      "slug": "before-after-framing",
      "agent": null,
      "layer": "slide",
      "matchId": "ba1a60d0-467d-466e-a675-a0cace855770",
      "evidence": "THEN and NOW sections with contrasting features",
      "confidence": 0.7
    },
    {
      "name": "Comparison frame",
      "slug": "comparison-frame",
      "agent": null,
      "layer": "slide",
      "matchId": "1d36c468-b7f0-4750-8f04-addc3e1825a8",
      "evidence": "comparison_table type with listed differences",
      "confidence": 0.8
    }
  ],
  "frameworks": [
    {
      "name": "before-after-framing",
      "slug": null,
      "matchId": "b2a01a4e-39a1-45bf-bd0d-aeeeaecc2069",
      "evidence": "The slide explicitly contrasts 'THEN' and 'NOW' to show evolution/disruption.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 113,
      "from": 51,
      "beatId": "cd605c2d-7ab4-433c-94c9-c479350c8f93",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Action",
      "beatSlug": "monroes-sequence-action",
      "evidence": "The report concludes with a call to action, providing insights and recommendations for investors and stakeholders.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 80,
      "from": 50,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "b26e09d4-e1e6-49de-9133-6352edd8c3e5",
      "evidence": "The report provides examples of successful mobile monetization and re-imagination of industries.",
      "position": 1,
      "objective": "The opportunity for quick wins and big bets in mobile",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.7,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}