{
  "docId": "019dd923-5e88-73ef-bd5d-a8b527cc1fe8",
  "docSlug": "72ab3e69351c1c34",
  "documentTitle": "2012 Bond Cap Internet Trends 2012",
  "authorId": "BondCap",
  "authorName": "Mary Meeker",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "vc_research",
  "sourceTypeLabel": "VC research",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.333,
  "pageNumber": 53,
  "pageCount": 113,
  "prevPage": 52,
  "nextPage": 54,
  "slideType": "comparison_table",
  "function": "compare_options",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "Uses a 'Then vs Now' framing to illustrate industry evolution.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "photo",
    "screenshot"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd5d-a8b527cc1fe8/53",
  "deckHref": "/decks/019dd923-5e88-73ef-bd5d-a8b527cc1fe8",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd5d-a8b527cc1fe8.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-a8b527cc1fe8#slide-53",
  "components": [
    {
      "bbox": {
        "h": 0.45,
        "w": 0.39,
        "x": 0.05,
        "y": 0.395
      },
      "kind": "image",
      "text": "Remote control",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0c5c46bd-b829-44e2-92cd-76ef55245792",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.22,
        "w": 0.3,
        "x": 0.58,
        "y": 0.265
      },
      "kind": "image",
      "text": "YouTube channel interface",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a60ecc33-9d14-4671-bf7c-c97a227829a8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.31,
        "w": 0.3,
        "x": 0.58,
        "y": 0.585
      },
      "kind": "image",
      "text": "Tablet app interface",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ab4c80cd-8968-4324-93c0-cc1ef5d83356",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.38,
        "x": 0.06,
        "y": 0.215
      },
      "kind": "paragraph",
      "text": "Linear Programming / Pre-Set Channels / Little Control Over Content",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "57b30018-1849-4197-9cc7-a39c7f36d201",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.45,
        "x": 0.51,
        "y": 0.18
      },
      "kind": "paragraph",
      "text": "(YouTube Channels / Bleacher Team Stream...) On Demand Personalized Content on Big Screen",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dbe1de90-c420-4513-9c0f-c386042f9ec2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.1,
        "x": 0.69,
        "y": 0.14
      },
      "kind": "title",
      "text": "NOW...",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0fc42350-2acb-4b5c-88ab-2c820baaedbb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.45,
        "x": 0.03,
        "y": 0.03
      },
      "kind": "title",
      "text": "Re-Imagination of TV...",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "28009034-d2b4-4e26-b905-610b9ea54339",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.1,
        "x": 0.19,
        "y": 0.14
      },
      "kind": "title",
      "text": "THEN...",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "703b50d3-2cff-44b6-a092-1d7f4adb9e81",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Before/after framing",
      "slug": "before-after-framing",
      "agent": null,
      "layer": "slide",
      "matchId": "0f627655-a316-4439-9969-aa61fe31ce2e",
      "evidence": "THEN... vs NOW...",
      "confidence": 0.7
    },
    {
      "name": "Comparison frame",
      "slug": "comparison-frame",
      "agent": null,
      "layer": "slide",
      "matchId": "6b6ce2ea-b110-4879-8417-68dea1e78e44",
      "evidence": "THEN... vs NOW...",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "before-after-framing",
      "slug": null,
      "matchId": "10cfb3ff-de1e-40ba-bed3-7deda2e044c1",
      "evidence": "The slide explicitly contrasts 'THEN' and 'NOW' to show evolution.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 113,
      "from": 51,
      "beatId": "cd605c2d-7ab4-433c-94c9-c479350c8f93",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Action",
      "beatSlug": "monroes-sequence-action",
      "evidence": "The report concludes with a call to action, providing insights and recommendations for investors and stakeholders.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 80,
      "from": 50,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "b26e09d4-e1e6-49de-9133-6352edd8c3e5",
      "evidence": "The report provides examples of successful mobile monetization and re-imagination of industries.",
      "position": 1,
      "objective": "The opportunity for quick wins and big bets in mobile",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.7,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}