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  "documentTitle": "2012 Bond Cap Internet Trends 2012",
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  "authorName": "Mary Meeker",
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  "notes": "The chart highlights the decline of print and the rise of internet advertising, specifically marking the 2010 crossover.",
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      "text": "Note: *America's first newspaper ad appeared in 1704 in a Boston local newspaper, per AdAge. Internet advertising includes online newspaper advertising. Source: Print newspaper ad spending per Newspaper Association of America (NAA); Internet ad spending per Interactive Advertising Bureau (IAB).",
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      "text": "Newspaper (Print) | Internet | Newspaper Trendline (2006-2010) | Internet Trendline (2006-2010)",
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      "text": "U.S. Advertising Spend: $25B",
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      "text": "First Generation of Re-Imagination – After 305 Years,* Newspaper Ad Revenue Was Surpassed by Internet in 2010",
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      "text": "U.S. Newspaper (Print) Advertising vs. Internet Advertising Spending, 1995 - 2010",
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