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  "documentTitle": "2012 Bond Cap Internet Trends 2012",
  "authorId": "BondCap",
  "authorName": "Mary Meeker",
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      "kind": "callout",
      "text": "Mobile Monetization has More Going for It than Early Desktop Monetization Had:",
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      "kind": "list",
      "text": "Very Rapid User Growth; App + In-App Monetization; Rapid Growth of Mobile Commerce; Large Number of Innovative Developers; Broad Base of Sophisticated Advertisers; Highly Engaged Consumers; Rapid Acceptance of Two Device Platforms; 'Essential Utility' Apps; Lessons from Japan",
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      "text": "Global Internet Ad Revenue: $73B",
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      "kind": "source-note",
      "text": "Source: Global online ad revenue per Jupiter Communications (1995), ZenithOptimedia (2011). Internet users per Morgan Stanley estimate (1995) and comScore (2011). We note that comScore reports a lower global Internet user # than International Telecommunications Union. App price data per 148apps / AppBrain.",
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      "text": "Mobile Monetization Good News = Desktop Internet Proved Ad $ Follow Eyeballs, it Just Takes Time",
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