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  "documentTitle": "2012 Bond Cap Internet Trends 2012",
  "authorId": "BondCap",
  "authorName": "Mary Meeker",
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      "text": "~$20B+ Opportunity in USA",
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      "text": "Note: *Internet (excl. mobile) advertising reached $30B in USA in 2011 per IAB, Mobile advertising reached $1.6B per IAB. Print includes newspaper and magazine. $20B opportunity calculated assuming Internet and Mobile ad spend share equal their respective time spent share. Source: Time spent and ad spend share data eMarketer, 12/11, Internet and mobile ad dollar amount per IAB.",
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