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  "documentTitle": "2012 Bond Cap Internet Trends 2012",
  "authorId": "BondCap",
  "authorName": "Mary Meeker",
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  "notes": "The chart highlights a 153% CAGR over the period, with a total market size of $12B in 2011E.",
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      "text": "Global Mobile App + Advertising Revenue, 2008 vs. 2011E",
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      "text": "Source: Gartner. CAGR is compound annual growth rate. Note: Apple has paid >$3B $'s to developers as of 9/11, implying gross app market revenue of $4B in 3 years; Google indicated during CQ3 earnings call that it expects $2.5B mobile ad revenue in 2011E",
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      "kind": "title",
      "text": "Good News = Mobile Monetization Growing Rapidly (71% Apps, 29% Ads)",
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