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  "documentTitle": "2011 Bond Cap Internet Trends 2011",
  "authorId": "BondCap",
  "authorName": "Mary Meeker",
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      "text": "CPM: $3.80",
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      "text": "Share of Total USA Online Display Ad Units (as of 8/11) + CPM (as of Q3:11), by Top Publisher Categories",
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      "text": "Source: comScore, Display ad unit share as of 8/11, CPM data per Vivaki, as of Q3:11.",
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      "text": "Social Networking CPMs = Have Begun to Punch Closer to Their Weight",
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