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  "documentTitle": "2011 Bond Cap Internet Trends 2011",
  "authorId": "BondCap",
  "authorName": "Mary Meeker",
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  "notes": "The title mentions 1994E, but the table header shows 1995E.",
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      "kind": "disclaimer",
      "text": "Source: Global online ad revenue per Jupiter Communications (1995), ZenithOptimedia (2011). Internet users per Morgan Stanley estimate (1995) and comScore (2011). We note that comScore reports a lower global Internet user # than International Telecommunications Union.",
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      "text": "Ad Revenue per User: $49",
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      "text": "Global Internet Ad Revenue: $55MM vs $73B; Ad Revenue per User: $9 vs $49; Global Internet Users: 6MM vs 1.5B",
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      "kind": "title",
      "text": "Advertising $s Follow Eyeballs – Ad Revenue per User = $49 in 2011E vs. $0 in 1994E",
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