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  "documentTitle": "2011 Bond Cap Internet Trends 2011",
  "authorId": "BondCap",
  "authorName": "Mary Meeker",
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  "notes": "The slide highlights that over 50% of users abandon in-store purchases due to finding better prices elsewhere.",
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      "text": "Source: comScore US smartphone user survey, 7/11. Note: the same survey also indicated that 50% of USA smartphone users have used their smartphones to find a nearby store.",
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      "text": "In a Mobile-ized / Transparent World = Pricing Matters A LOT!",
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