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  "documentTitle": "2025 Benedict Evans 2025 Autum AI eats the world",
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  "notes": "The chart illustrates market penetration differences between AI tools, suggesting that distribution and brand are currently more significant differentiators than the underlying technology.",
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      "text": "Weekly active users of generative AI tools as share of the population, June 2025",
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      "text": "ChatGPT, Google Gemini, Meta AI, Microsoft Copilot, Grok, Claude",
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      "text": "Source: Reuters Institute",
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      "text": "The models may be close to commodities (especially for general use), but market position is not, so far",
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      "text": "Tech versus brand versus distribution?",
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