{
  "docId": "019dd923-5e88-73ef-bd5d-80806e6b958f",
  "docSlug": "b1ac5794d68b3e09",
  "documentTitle": "2021 Benedict Evans 2021 Three Steps to the Future",
  "authorId": "BenedictEvans",
  "authorName": "Benedict Evans",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "independent_analyst",
  "sourceTypeLabel": "Independent analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 57,
  "pageCount": 94,
  "prevPage": 56,
  "nextPage": 58,
  "slideType": "industry_trends",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 20,
  "notes": "The chart illustrates the decline of Live TV and the rise of Subscription streaming and YouTube.",
  "elementsJson": [
    "headline_text",
    "subtitle_text",
    "bar_chart_stacked"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd5d-80806e6b958f/57",
  "deckHref": "/decks/019dd923-5e88-73ef-bd5d-80806e6b958f",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd5d-80806e6b958f.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-80806e6b958f#slide-57",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "For UK 16-34s, streaming from US companies is now bigger than total viewing for the entire UK TV industry",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-4e52-728e-926e-0cc9c9ebd93d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.7,
        "x": 0.2,
        "y": 0.25
      },
      "kind": "chart",
      "text": "UK 16-34s daily video viewing (minutes)",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1b375d49-74ae-43f2-9c99-a1692f93c869",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.15,
        "x": 0.03,
        "y": 0.35
      },
      "kind": "legend",
      "text": "YouTube, Subscription streaming, Broadcaster VOD, Recorded, Live TV",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f775d780-83c9-4c60-b3ce-2a96a1447d7d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Daily video viewing minutes",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-4e52-728e-926e-135969aa9b12",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.1,
        "x": 0.2,
        "y": 0.9
      },
      "kind": "source-note",
      "text": "Source: Ofcom",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "56f52dde-1e0b-46a0-a338-3dd9ed431d1c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.7,
        "x": 0.2,
        "y": 0.12
      },
      "kind": "title",
      "text": "For UK 16-34s, streaming from US companies is now bigger than total viewing for the entire UK TV industry",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0fe1e6c6-8c68-4ead-9e08-9e77282415f4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.35,
        "x": 0.2,
        "y": 0.05
      },
      "kind": "title",
      "text": "Big fish become small fish",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3c677c2b-f49d-4c85-815b-e1f5df281c02",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Before-After-Bridge",
      "slug": "before-after-bridge",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "f34132da-5a65-4430-842d-f4d2d8b2d548",
      "evidence": "UK 16-34s daily video viewing (minutes)",
      "confidence": 0.5
    },
    {
      "name": "Concrete Language",
      "slug": "concrete-language",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-1b83-7130-9339-6cc499bc7697",
      "evidence": "'UK 16-34s, US streaming bigger than entire UK TV industry'",
      "confidence": 85
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 79,
      "from": 49,
      "beatId": "019dd95a-07a7-7579-bd64-d7c61d74da23",
      "arcName": "The Onion",
      "arcSlug": "onion",
      "beatName": "Deeper Layer",
      "beatSlug": "onion-deeper-layer",
      "evidence": "Past section reveals the actual disruption mechanic — unbundling of media + retail",
      "position": 3,
      "confidence": 70,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    },
    {
      "to": 94,
      "from": 49,
      "beatId": "019dd95a-07a7-7579-bd64-e92c55e01c88",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Action (Now What)",
      "beatSlug": "triple-take-the-action-now-what",
      "evidence": "Past + conclusion: apply unbundling pattern to predict winners",
      "position": 3,
      "confidence": 60,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 58,
      "from": 50,
      "name": "Domino Effect",
      "slug": "13-domino-effect",
      "bestFor": "Strategy roadmaps, showing ROI of a specific feature, causal analysis",
      "matchId": "019dd95a-08f8-7619-ac2e-414f2b9433e3",
      "evidence": "Trigger 'atoms stop mattering' (p51) → unbundling diagram (p53) → TV penetration drop → new entrants outspending incumbents",
      "position": 5,
      "objective": "Show the same internet trigger toppling music, newspapers, then TV",
      "structure": "The Trigger Action -> First Reaction -> Second Reaction -> Final Impact",
      "confidence": 75,
      "description": "Demonstrate how a single small strategic move triggers a cascade of positive outcomes"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}