{
  "docId": "019dd923-5e88-73ef-bd5d-80806e6b958f",
  "docSlug": "b1ac5794d68b3e09",
  "documentTitle": "2021 Benedict Evans 2021 Three Steps to the Future",
  "authorId": "BenedictEvans",
  "authorName": "Benedict Evans",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "independent_analyst",
  "sourceTypeLabel": "Independent analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 27,
  "pageCount": 94,
  "prevPage": 26,
  "nextPage": 28,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "balanced",
  "nDataPoints": 27,
  "notes": null,
  "elementsJson": [
    "headline_text",
    "subtitle_text",
    "bar_chart_stacked"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd5d-80806e6b958f/27",
  "deckHref": "/decks/019dd923-5e88-73ef-bd5d-80806e6b958f",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd5d-80806e6b958f.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-80806e6b958f#slide-27",
  "components": [
    {
      "bbox": {
        "h": 0.585,
        "w": 0.705,
        "x": 0.201,
        "y": 0.27
      },
      "kind": "chart",
      "text": "Global games revenue estimates ($bn)",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bbd78e32-510c-4980-af3b-2c89c8e8e3ce",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.075,
        "w": 0.058,
        "x": 0.031,
        "y": 0.352
      },
      "kind": "legend",
      "text": "Mobile\nPC\nConsole",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "eeb4fb07-308c-4f4a-bdb3-68f7eaf8924e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Global games revenue: $170bn",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-4e52-728e-926c-4dbf19cd474c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.085,
        "x": 0.201,
        "y": 0.91
      },
      "kind": "source-note",
      "text": "Source: NewZoo",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d81e2a16-418a-4833-b65b-060c11791f94",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.045,
        "w": 0.598,
        "x": 0.201,
        "y": 0.056
      },
      "kind": "title",
      "text": "Though mobile has changed the games TAM",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ea61e30d-2b48-4d0c-976f-5c4ca6b1dd38",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.025,
        "w": 0.598,
        "x": 0.201,
        "y": 0.131
      },
      "kind": "title",
      "text": "Popular estimates of market size show dramatic growth in mobile",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "450983a8-df5f-4254-8627-c65a5d71dc6a",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-1b83-7130-9338-ccfe4483b4e3",
      "evidence": "Title 'mobile has changed the games TAM' states the so-what",
      "confidence": 70
    },
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-1b83-7130-9338-c85a7556d52e",
      "evidence": "Market sizing chart $170bn games TAM",
      "confidence": 70
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 34,
      "from": 1,
      "beatId": "019dd95a-07a7-7579-bd64-cef58de09441",
      "arcName": "The Onion",
      "arcSlug": "onion",
      "beatName": "Surface Observation",
      "beatSlug": "onion-surface-observation",
      "evidence": "Future-section opens with Web3 + metaverse hype (the surface story everyone debates)",
      "position": 1,
      "confidence": 70,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    },
    {
      "to": 34,
      "from": 3,
      "beatId": "019dd95a-07a7-7579-bd64-e1cdf8825bc7",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Facts (What)",
      "beatSlug": "triple-take-the-facts-what",
      "evidence": "Future section catalogs Web3 + metaverse claims and data",
      "position": 1,
      "confidence": 60,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    }
  ],
  "loops": [
    {
      "to": 28,
      "from": 20,
      "name": "Pattern Hunter",
      "slug": "02-pattern-hunter",
      "bestFor": "Time-pressed audiences, building consensus, when data is strong",
      "matchId": "019dd95a-08f8-7619-ac2e-3584a4ab743d",
      "evidence": "Mood boards → VR sales → Roblox vs games TAM → 'doesn't guarantee universal appeal' p28",
      "position": 2,
      "objective": "Stress-test the metaverse thesis against actual traction",
      "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
      "confidence": 75,
      "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}