{
  "docId": "019dd923-5e88-73ef-bd5d-7fdbf19b6f2c",
  "docSlug": "3f6c73d48e1a72a3",
  "documentTitle": "2020 Benedict Evans 2020 January Shoulders of Giants",
  "authorId": "BenedictEvans",
  "authorName": "Benedict Evans",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "independent_analyst",
  "sourceTypeLabel": "Independent analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 81,
  "pageCount": 126,
  "prevPage": 80,
  "nextPage": 82,
  "slideType": "comparison_table",
  "function": "compare_options",
  "density": "balanced",
  "nDataPoints": 6,
  "notes": "The chart highlights how market definition significantly impacts perceived market power.",
  "elementsJson": [
    "headline_text",
    "subtitle_text",
    "bar_chart_vertical"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd5d-7fdbf19b6f2c/81",
  "deckHref": "/decks/019dd923-5e88-73ef-bd5d-7fdbf19b6f2c",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd5d-7fdbf19b6f2c.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-7fdbf19b6f2c#slide-81",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Apple is the minority player globally, but has 100% of the market for ‘iOS app stores’",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-47c8-76a3-bc55-53f32551af4c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.7,
        "x": 0.15,
        "y": 0.25
      },
      "kind": "chart",
      "text": "Apple market shares, 2019",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "51df0b06-00ee-4856-a41e-fa8fbf085d87",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Market share: 100%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-47c8-76a3-bc55-562de833bdcd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.3,
        "x": 0.2,
        "y": 0.9
      },
      "kind": "source-note",
      "text": "Source: Apple, Gartner, Operators, @BenedictEvans, Piper Jaffray",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9e5a19cf-c52a-47fe-9081-3d9e97e3c6a9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.2,
        "y": 0.05
      },
      "kind": "title",
      "text": "What's Apple share? Depends which regulator you ask",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f7961d0e-dacf-43cd-8e14-f02ec8fcab06",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.6,
        "x": 0.2,
        "y": 0.12
      },
      "kind": "title",
      "text": "Apple is the minority player globally, but has 100% of the market for 'iOS app stores'",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ce94a227-37ac-402b-9484-05b8a428dfa8",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 85,
      "from": 80,
      "name": "Mece Breakdown",
      "slug": "40-mece-breakdown",
      "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
      "matchId": "7e38bd98-806f-4814-9ff0-b626a2b1ba77",
      "evidence": "The deck analyzes market definition and competition.",
      "position": 2,
      "objective": "How can market definition and competition be understood?",
      "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
      "confidence": 0.6,
      "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}