{
  "docId": "019dd923-5e88-73ef-bd5d-7fdbf19b6f2c",
  "docSlug": "3f6c73d48e1a72a3",
  "documentTitle": "2020 Benedict Evans 2020 January Shoulders of Giants",
  "authorId": "BenedictEvans",
  "authorName": "Benedict Evans",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "independent_analyst",
  "sourceTypeLabel": "Independent analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 52,
  "pageCount": 126,
  "prevPage": 51,
  "nextPage": 53,
  "slideType": "key_messages",
  "function": "summarize",
  "density": "balanced",
  "nDataPoints": 1,
  "notes": "The slide uses a process-like flow to show historical context leading to a current data point.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "process_diagram",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd5d-7fdbf19b6f2c/52",
  "deckHref": "/decks/019dd923-5e88-73ef-bd5d-7fdbf19b6f2c",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd5d-7fdbf19b6f2c.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-7fdbf19b6f2c#slide-52",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "For 25 years, we’ve had to remind ourselves that most people are not early adopters",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-47c7-738e-b726-14be7590cc5b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.6,
        "x": 0.2,
        "y": 0.4
      },
      "kind": "diagram",
      "text": "Flow of historical tech adoption milestones",
      "attrs": null,
      "subkind": "process",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "96b27520-acc9-455d-9593-f21f70e7734a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "iPhone penetration: 83%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-47c7-738e-b726-197601ce1087",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.2,
        "y": 0.12
      },
      "kind": "paragraph",
      "text": "For 25 years, we've had to remind ourselves that most people are not early adopters",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4bcca1f4-39fb-4917-8440-7d7f46aba5ef",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.1,
        "x": 0.2,
        "y": 0.9
      },
      "kind": "source-note",
      "text": "* Source: Piper Jaffray",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3b4753ca-d1bf-4c42-9042-87be361e880c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.2,
        "y": 0.05
      },
      "kind": "title",
      "text": "Remember, most people don't have that",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b5be676c-a8cd-44d8-af6e-bbb506367b0d",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 54,
      "from": 48,
      "beatId": "065c334c-e769-424c-aab5-ef9bce086c8e",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Agitate (Make it worse)",
      "beatSlug": "problem-agitate-solution-agitate-make-it-worse",
      "evidence": "The challenges and complications are further emphasized.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}