{
  "docId": "019dd923-5e88-73ef-bd5d-7fdbf19b6f2c",
  "docSlug": "3f6c73d48e1a72a3",
  "documentTitle": "2020 Benedict Evans 2020 January Shoulders of Giants",
  "authorId": "BenedictEvans",
  "authorName": "Benedict Evans",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "independent_analyst",
  "sourceTypeLabel": "Independent analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 36,
  "pageCount": 126,
  "prevPage": 35,
  "nextPage": 37,
  "slideType": "industry_trends",
  "function": "analyze_data",
  "density": "balanced",
  "nDataPoints": 9,
  "notes": "The chart illustrates the trend of 'cord-cutting' or unbundling in the US television market.",
  "elementsJson": [
    "headline_text",
    "subtitle_text",
    "line_chart",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd5d-7fdbf19b6f2c/36",
  "deckHref": "/decks/019dd923-5e88-73ef-bd5d-7fdbf19b6f2c",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd5d-7fdbf19b6f2c.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-7fdbf19b6f2c#slide-36",
  "components": [
    {
      "bbox": {
        "h": 0.55,
        "w": 0.6,
        "x": 0.2,
        "y": 0.25
      },
      "kind": "chart",
      "text": "Annual change in US pay TV subscriptions",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "602c5e90-0699-490e-95a8-899538c4b183",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Annual change in US pay TV subscriptions: -7%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-47c7-738e-b725-cef5236f902e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.5,
        "x": 0.2,
        "y": 0.12
      },
      "kind": "paragraph",
      "text": "YouTube launched in 2004 – a decade later, US TV finally unlocked",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1f7ce41e-cc74-432b-8ff6-2015bc9b959d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.1,
        "x": 0.2,
        "y": 0.9
      },
      "kind": "source-note",
      "text": "Source: JP Morgan",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1776fd11-0c6e-4eb6-88c2-4439460242b6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.2,
        "y": 0.05
      },
      "kind": "title",
      "text": "Front of mind: unbundling TV",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "698c6ede-c4b7-4a20-ae4c-207ab675fac5",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "4d997cdf-9bb1-4547-952f-0bea0a6469f2",
      "evidence": "The slide presents data on the US pay TV subscriptions, indicating a clear focus on a specific audience.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}