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  "documentTitle": "2020 Benedict Evans 2020 December The Great Unbundling",
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  "notes": "The chart uses a stacked bar format to contrast the composition of online vs offline advertising revenue.",
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      "text": "Platforms give efficient proprietary targeting. And then there’s everything else...",
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      "text": "Source: Company data, Zenith, GroupM, @BenedictEvans",
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