{
  "docId": "019dd923-5e88-73ef-bd5d-7a1f59ad75c6",
  "docSlug": "a210209197557aae",
  "documentTitle": "2020 Benedict Evans 2020 December The Great Unbundling",
  "authorId": "BenedictEvans",
  "authorName": "Benedict Evans",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "independent_analyst",
  "sourceTypeLabel": "Independent analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 128,
  "pageCount": 134,
  "prevPage": 127,
  "nextPage": 129,
  "slideType": "problem_statement",
  "function": "frame_problem",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The slide uses a vintage advertisement as a rhetorical device to highlight the 'death of innovation' in the airline industry.",
  "elementsJson": [
    "paragraph",
    "photo"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd5d-7a1f59ad75c6/128",
  "deckHref": "/decks/019dd923-5e88-73ef-bd5d-7a1f59ad75c6",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd5d-7a1f59ad75c6.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-7a1f59ad75c6#slide-128",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Design, technology and speeds unchanged since 1958",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-4e51-732b-a11d-9aa61a7b1d30",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.9,
        "w": 0.43,
        "x": 0.52,
        "y": 0.05
      },
      "kind": "image",
      "text": "Vintage Pan Am advertisement featuring a 707 cabin and aircraft",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d51fd5dd-e6bf-4e57-bc17-33221980117b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.4,
        "x": 0.05,
        "y": 0.45
      },
      "kind": "paragraph",
      "text": "Design, technology and speeds unchanged since 1958\n\nAnd the experience...\n\nThe death of innovation?",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "faf77bfb-5ef0-4170-8244-08d4290821a1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.4,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "title",
      "text": "The first 707... Where did it all go wrong?",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "58adc44f-edea-4695-b263-f2cace10ada7",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Aha! Moment",
      "slug": "aha-moment",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "8b389dbc-396c-4214-9cbf-e3449c4ed0e5",
      "evidence": "The death of innovation?",
      "confidence": 0.5
    },
    {
      "name": "Metaphor & Analogy",
      "slug": "metaphor-analogy",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-1b83-7130-9338-35ddc07baf72",
      "evidence": "707 aircraft used as analog for tech maturation.",
      "confidence": 78
    },
    {
      "name": "Problem Statement Canvas",
      "slug": "problem-statement-canvas",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "e37a73e0-5dab-416e-981f-2f378a162734",
      "evidence": "paragraph/paragraph: Design, technology and speeds unchanged since 1958",
      "confidence": 0.6
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 134,
      "from": 127,
      "beatId": "019dd95a-07a7-7579-bd64-b85fd7ca8c07",
      "arcName": "The Onion",
      "arcSlug": "onion",
      "beatName": "Implications",
      "beatSlug": "onion-implications",
      "evidence": "Conclusion: 'next 50 years' parallels aviation/auto maturation.",
      "position": 5,
      "confidence": 60,
      "parentBeatName": "Reflection",
      "parentBeatSlug": "reflection"
    },
    {
      "to": 134,
      "from": 127,
      "beatId": "019dd95a-07a7-7579-bd64-c850f4a958cb",
      "arcName": "The Mountain",
      "arcSlug": "mountain",
      "beatName": "Resolution",
      "beatSlug": "mountain-resolution",
      "evidence": "Aviation/auto retrospective resolves the arc into a long view.",
      "position": 4,
      "confidence": 50,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 133,
      "from": 128,
      "name": "Precedent",
      "slug": "09-precedent",
      "bestFor": "Risk mitigation, strategy validation, building confidence in new approaches",
      "matchId": "019dd95a-08f8-7619-ac2e-2e2047c36f9b",
      "evidence": "First 707 still flying, cars look the same — same outer form, vastly better — applied to tech outlook.",
      "position": 12,
      "objective": "Use 707/auto 50-year history as precedent for next 50 years of tech",
      "structure": "The Precedent Case -> What Happened -> The Parallel -> Applied Learning",
      "confidence": 78,
      "description": "Use historical or external examples to validate your approach"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}